Introduction Coca cola was first created in 1886 by a man named John Pemberton. Coca-Cola is one of the world’s leading non- alcoholic soft drink manufacturers, selling 1.3 billion beverage servings every day. Its products can be found in over 200 countries around the world. Its product portfolio consists of roughly more than 400 brands; this includes soft drinks, energy drinks, and bottled water and as well as juice products. It was first offered as a fountain beverage mixing Coca cola with carbonated water.
By:- Ayman Khaled El-Baqer 13204035 Nour Mohammed Nour 13200329 Omar Dawood 13104978 * Background:- "Coca-Cola" is a carbonated soft drink. It was originally intended as a patent medicine, invented in the late 19th century by John Pemberton. The name Coca-Cola refers to two of its major ingredients. The Kola Nuts, a source of caffeine, & Coca Leaves. The company was later bought out by businessman Asa Griggs in the 20th century which later led to Coca-Cola 's smash success.
The company also plans to penetrate new and growing segments in the future. Under exclusive Pepsi Co franchise, Permanis produced world renowned brands such as Pepsi, Mirinda, 7UP, Revive, Gatorade, Lipton, and Tropicana. Permanis also manufactures its own range of beverages under the trademark of Chill, Frost, Blue, and Kickapoo. In the year 2000 and 2001, the plant in Bangi, Selangor was voted by Pepsi Co as the most efficiently operated Pepsi affiliated plant in the world. ABOUT PEPSI LOGO Despite the passage of the century and the advancement of technology and trends, the Pepsi logo design still retains its uniqueness.
At the same time, it developed more branches of other drinking. In general, the Coca-Cola Company and its subsidiaries only produce syrup concentrate, which is then sold to various bottlers throughout the world. Coca-Cola bottlers, who hold terrestrially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants and food service distributors. Since 1980s, Coca-cola expended its bottlers from 3 to 23 and it was still increasing since 1985 till now.
According to Hoover 's online, Dr. Pepper Snapple Group 's revenue is coming in around 6.44 billion dollars while, Coca-Cola is coming in with 41.86 billion dollars, PepsiCo with 62.80 billion dollars, and Nestle with 88.10 billion dollars in revenue alone. Snapple 's supply chain was concentrated on making Snapple a successful brand. So, they made 95% of their teas come from India to insure the exotic flavors. They also decided to first sell their products nearby, having the beverages price low and creating their own distribution channel was effective in the
Coca Cola India has positioned Thums up as a beverage associated with adventure because of its strong taste and also making it compete with Pepsi as even Pepsi is associated with adventure, youth. PORTER 'S FIVE FORCES MODEL OF COCA COLA BARGAINING POWER OF SUPPLIERS POTER’S FIVE FORCES RIVALRY AMONG EXISTING FIRMS: The greatest competition that Coca-cola faces is from the rival sellers within the industry. Coca-Cola, Pepsi Co, and Cadbury Schweppes are among the largest
Pepsi Co. saw an opportunity to enter the Indian market after Coca - Cola departed . In their first attempt in 1985 , PepsiCo is trying to join hands with one of the leading business houses of India , the group R P Goenka , began operating in the country. They filed an agreement to promote the development and export of Indian agro-based products , and in turn get permission from the central government to import cola concentrate and sell PepsiCo brands . This request was rejected on the grounds that it could not approve the import of concentrate and the use of foreign names is not allowed . In their second attempt in 1988 , PepsiCo made an offer which is very impressive .
Coca-Cola History Coca Cola is a Carbonated soft drink that is sold in stores of over in over 200 countries, it is produced in the Coca-Cola Company at Atlanta, Georgia. This company became a registered trademark in 1944. Originally Coca Cola was a patent medicine when it was invented in 1886 by John Pemberton, who fought in the civil war and wanted to create a product. He tried creating several drugs and selling them at various pharmacies, but he failed and therefore tried to enter the beverage market. However, he did not know how to advertise but luckily that was when Frank Robinson, an early marketer and advertiser come into the picture.
Coca-Cola Company Background The Coca-Cola Company was organized in 1886 and engages in the manufacturing, distribution and marketing of non-alcoholic beverage concentrates and syrups. The company also produces, markets, and distributes juices, water products, sports drinks, teas, coffees, and other beverage products. Coca-Cola is the most valuable brand in the world, with a brand value of $67.5 billion3. In order to better understand and manage the complexities of cultural, economic and political factors impacting the company, Coca-Cola established an International Advisory Council. Coke started its international expansion in 1906, and by 2003, generated more than 70% of its income from outside the U.S.
Now a days Coca Cola is the most famous and highly in demand. Coca Cola Pakistan Coca Cola started business in Pakistan with other brands ( sprite and fanta ) Plants of Coca Cola There are many plants in Pakistan. Their plants are in Karachi, Islamabad, Lahore, Rahim yar khan, Sialkot, Gujranwala, Faisalabad,