ipl-logo

Coca Cola Case Study

1174 Words5 Pages

History and development of COCA COLA
In this section, I will be mentioning the issues that Coca cola had according to their CSR in the past and what they did to solve the problems
In 2003, Coca-cola in India had caused many environmental concerns such as water pollution, distribution of toxic waste and water shortage due to the extraction of water from groundwater resources, discharging its waste water into the fields around and presence of pesticide in their products. Moreover, the company had labor issues in Columbia regarding the violation and its secret ingredient once used to be cocaine but because of the accused of that, the company decided to cut out active cocaine. However, since then, Coca-cola has been improving its CSR. The company also made a commitment that by 2020 the carbon footprint in their beverages will be one third less than it was in 2007.
CSR program of Coca Cola
Coca-cola has many CSR programs on each stage of their value chain. For their sustainable manufacturing strategy, the company is developing and adopting high standards consistently across their plants. In term of workplace, the company has been developing and retaining a highly talented and diverse workforce as well as maintain good condition of work. The company also protecting the environment and addressing social needs by supporting programs that focus on improving physical activity, young people’s workplace skills and protect the environment. Coca-cola also supports nutrition education

Show More
Related

  • Coca Cola Rhetorical Analysis

    1264 Words  | 6 Pages

    Coca Cola: Share a Coke and Happiness 1. Introduction: Coca Cola Share a Coke This Summer Has anyone ever told you you can’t buy happiness?

    Read More

  • School Lunch Spanish Translation

    484 Words  | 2 Pages

    Many schools are already making efforts to promote healthier diets. Some 9,000 schools have joined a national farm-to-school program that provides locally grown food to school cafeterias. The Centers for Disease Control and Prevention estimates that 63% of schools have stopped selling sugary soft drinks. Many schools no longer serve whole milk and instead serve lower-fat

    Read More

  • Childhood Obesity In America Essay

    864 Words  | 4 Pages

    It is believed that many of the soft drink companies are the main reason for the rise of obesity in America. As stated in the article Coca-Cola and the fight against the global obesity epidemic, “The soft drink industry as a whole, and Coke in particular, has received harsh criticism for contributing to the global obesity epidemic. ”(Gertner 15).This suggests that as soft drinks and other processed foods are becoming more popular it is heavily contributing to the recent rise in people becoming overweight. Before fast food and soft drinks were popular, less people were obese which leads to the speculation that it is a cause for the problem. On the other hand there are studies that reveal that dietary factors don’t always affect a person’s weight.

    Read More

  • Coca-Cola's Impact On American Culture

    1416 Words  | 6 Pages

    When one looks at what the social aspect of culture entails, they will find that it contains a wide range of subjects. One of these subjects that was influenced by Coca-Cola was the U.S. soldiers during World War II and the post-war era. During this time, U.S. soldiers found Coca-Cola to be the “most important icon of the American way of life”. To them, it resembled a sacred time, and reminded them of their homes. During the post-war

    Read More

  • Ap World History Dbq Essay

    765 Words  | 4 Pages

    Coca Cola became such a well known American Icon because it was a suitable drink for everyday consumption by people of all ages unlike alcoholic drinks and wasn’t bitter like coffee and tea. Also, Coca Cola was always there during hard times in American like the Depression and the Prohibition period. It became well establish by people that journalist William Allen White declared “it was a sublimed essence of all America stands for…” 31. During World War II and the Vietnam War, wherever the American soldiers landed the Coca Cola Company followed, remained the soldiers of home and boosting their morale. The Coca Cola also made factories wherever they landed establishing themselves in every continent on Earth to every known countries and territories.

    Read More

  • Taylor Swift Rhetorical Analysis Essay

    699 Words  | 3 Pages

    Logos is identified as dietary coke that does not harm your body, in fact it gives you life. Through Taylor Swift and characters demonstrating positive behavior, you can determine the lag on how to drink dietary coke seems to be good for you. Ethos is credited to Taylor Swift, because it symbolizes Coca-Cola as extraordinary. The final statement that “stay extraordinary” closes the announcement.

    Read More

  • Nestle Corporate Social Responsibility Case Study

    3469 Words  | 14 Pages

    On the contrary, the practice of CSR is an important consideration for long-term investment as it can help generate more profit in the future. In this report, Nestlé would be one of the good examples to illustrate those concepts. Nestlé is one of the world’s largest food and beverage companies. The company believes that by creating value for the shareholder and the public, it will have long-term sustainability.

    Read More

  • L Oreal Triple Bottom Line

    746 Words  | 3 Pages

    Introduction Sustainability has been mentioned as a goal of businesses. During the mid 1990s John Elkington created the triple bottom line plan under the concept of sustainability. Sustainability can be defined in many ways, but the simplest way is “Ability to sustain” (Sustainability, 2010). The triple bottom line is an accounting framework, and there are three dimensions of sustainability among them people, planet and profit (3Ps). The concept of TBL is to measure the profitable, social and environmental performance of the company.

    Read More

  • Pepsico Political Factors

    724 Words  | 3 Pages

    POLITICAL Political factors can often give a big impact on the business of a company. Often this factor is not in the hand of the organization. Several aspects of government policies can make a huge difference. However, all firls are required to follow the law. It is the responsibility of the organization to find how upcoming legislations can affect their activities.

    Read More

  • Coca-Cola Political Factors

    814 Words  | 4 Pages

    Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products

    Read More

  • Coca Cola Market Structure Analysis

    1093 Words  | 5 Pages

    Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’

    Read More

  • Coca Cola's Strategies To Maintain Competitive Advantage

    1388 Words  | 6 Pages

    Coca cola uses many different techniques to differentiate their brand and product from others. This is done by the colors, shapes, styles and the font of their logo. The font of the coca cola logo is one of the most recognizable brands around the world being recognized by 96% of the world’s population. The company has invested a lot of time and money in research and development to ensure the most effective life cycle impact of its

    Read More

  • Coke And Pepsi Case Study

    1101 Words  | 5 Pages

    In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

    Read More

  • Michael Porter's Diamond Model

    1447 Words  | 6 Pages

    Coca-Cola makes their decisions based on present, future, and ambition not on past. Coca-Cola Egypt launched a campaign aiming to encouraging internal tourism which would affect the economic growth of the country and the development of tourism field. Those nine elements have been a base and a helper to achieve the campaign

    Read More

  • Pepsico Case Study Model

    962 Words  | 4 Pages

    Danielle Walker, an American female is the president and CEO of Training Management Corporation (TMC). Founded in 1985, the company was built to deliver practical consulting and solutions that meet and have the ability to turn multicultural business environment to be able to overcome operational challenges. TMCorp help companies worldwide distinguish similarities and differences in its work environment and help to maximize performance to reduce risk, with this done, innovations then can be enhanced with the most effective way. The company headquarters is situated in United States, regional offices in Singapore to serve Asia-Pacific and in Belgium to serve Europe, Middle East and Africa.

    Read More

More about Coca Cola Case Study

Open Document