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Coca Cola Case Study

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INTRODUCTION

Coca-Cola is still a number one leading global brand. It has been dominating the soft drink market for years. Coca-Cola was invented in 1882 where their start off sales was selling just 9 glasses of Coke per day. By 1895 Coca-Cola was seen everywhere and there were manufacturing plants built in Dallas, Chicago and Los Angeles, to keep up with demands of sales and produce more of the product. The already famous brand was on its way to becoming a dominating drink. By 1899 Coca-Cola was bottled, and this genius idea was to create a portable drink for customers, so they could take the drink anywhere. Soon Coca-Cola had new company presidents, who were excellent marketers, who focused on advertising the product as authentic, one of a kind and creating a distinctive bottle shape, which we all know today. This all added uniqueness to the product. Another innovative idea was seeing opportunities for expansion of the product overseas and not just in America, this happened in 1928 and from their Coca-Cola focused on distribution a six pack of the drink, and from the 1940s to 1960s the number of companies with bottling operations had doubled around the world.

Coca-Cola even brought out new products, two of which we know today, Fanta orange and Sprite. In the 1980s they brought out the very first low calorie drink, Diet Coke, which became a top drink purchased, second to Coca-Cola. The success of Coca-Cola grew and they even tried to bring in a new taste of

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