Coca Cola Case Study Spc Ardmona

MIRPUR UNIVERSITY OF SCIENCE AND TECHNOLOGY

MIRPUR AJ&K

Case Study: SPC Ardmona

Subject: Strategic Management

Submitted To: Ahsan Tahir

Submitted By: Muhammad Rohullah (26)

Waqas Jaral (19)

Basharat Mehmood (32)

Saleemullah (27)

Muhammad Aslam (48)

Shamraiz Afzal (61)

Semester: BBA-7th

Session: 2011-15

Department of Business and Management Science

Table of Content

1.1 Overview 3 1.1.1 About SPC Ardmona 3 1.1.2 Re-estalishment of SPC 3 1.1.3 Change of Management at SPC 4

1.2 Objectives of SPC 4

1.3 Impect of SPC closed 5

1.4 Reason to Save to SPC 6 1.4.1 The economic impact: bigger than Holden 6 1.4.2 Once we lose this industry, we can’t get it back 6 1.4.3 It’s not SPC’s fault 7 1.4.4 Coca-Cola Amatil has done its bit 7 1.4.5 Imported canned fruit isn’t as safe 7

SPC ARDMONA

1.1 Overview: 1.1.1 About SPC Ardmona (Ardmona, 2004) SPC was established in the beginning 1900’s.

The closure of SPC surely sounds like a pretty major blow for the town. The Shepparton Preserving Company carries the name of the town and has been a basis of the economy for nearly 100 years. But Shepparton has a diverse economy, luckily the City of Greater Shepparton, population 62,300, Gross Regional Product $2.5 billion, has right of entry to economy. Media reports the potential loss of 800 jobs if the factory closes, but these are only the direct jobs. Any industry such as this is closely included into the economy of the town and there will be many flows on effects to suppliers and customers of that industry, as well as utilization effect, when the people who go down their jobs have less money to spend locally. For Greater Shepparton, I put in a loss of 800 jobs in the Food Product industrialized sector. This sector currently employs around 2,500 people, so a loss of 800 is about one-third of the sector, a big upset to be sure. However it is only 2.5% of the total labor force in