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Coca Cola Case

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COCA COLA: THE KERALA CASE
Coca cola was established in 1886 by an Atlanta pharmacist, Dr. John S. Pemberton. His creation was in the same year deemed fit for consumption by those who sampled it. It grew to be the number one selling brand of beverage and has stayed that way. There have been many issues of unethical practices involving the company but this case study will focus on case in Plachimada, in the Palakkad district of Kerala, Southern India.
In the year 1998, Coca cola under its subsidiary Hindustan Coca cola Beverage Private Limited (HCBPL) acquired 34.4 acres of land in Plachimada. On Jan 25 2000, the Plachimada Perumatty Panchayat(village council) granted the company permission to build plant, a conditional license was issued …show more content…

Below are a list of some ways:
Use of groundwater without considering the environment. (Not acting with integrity)
Unaccountability (giving unsuspecting farmers toxic waste as fertilizer)
Dishonesty (illegally installing high electricity pumps)
Breaking the law (illegally installing high electricity pumps)
Illegal use of law enforcement official (arrest of peaceful protesters)
Environmental hazard (dumping toxic waste) ETHICAL BEHAVIOR
As a manager in coca cola, if I am faced with this situation I will take the following steps:
First of all, we as a Company have to acknowledge the wrongdoings in Kerala, then hire qualified analysts to evaluate the damage done there. Knowing we cannot do anything about the dropped water level and it is impossible to compensate each individual in the village at once. I would have the company set up a compensation scheme and have compensations sent in for the development of the

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