Coca Cola Case Summary

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Coca cola was established in 1886 by an Atlanta pharmacist, Dr. John S. Pemberton. His creation was in the same year deemed fit for consumption by those who sampled it. It grew to be the number one selling brand of beverage and has stayed that way. There have been many issues of unethical practices involving the company but this case study will focus on case in Plachimada, in the Palakkad district of Kerala, Southern India.
In the year 1998, Coca cola under its subsidiary Hindustan Coca cola Beverage Private Limited (HCBPL) acquired 34.4 acres of land in Plachimada. On Jan 25 2000, the Plachimada Perumatty Panchayat(village council) granted the company permission to build plant, a conditional license was issued
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Coca cola stopped operations here March 9 2004.
One year later, the High court set up a committee to look into the drought case. The committee produced a report with the maximum allowed usage of water set at 500,000 liters of water per day. The Center of Science and Environment (CSE) on the other hand, published their own report with much lower figures. However, the initial report submitted by the committee was used by the High court. The Perumatty Panchayat were once again ordered to issue a license to the company within a week. The company filed for a a five year license, it was rejected due to breach of conditions set by the High court.
June 1 2005, the Perumatty Panchayat issued a 3 months ' license to the company, this being the only option after getting a week ultimatum from the high court to issue a license or the company would be deemed to have received one. As soon as license was received, operations resumed in the plant totally ignoring all conditions
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Below are a list of some ways:
Use of groundwater without considering the environment. (Not acting with integrity)
Unaccountability (giving unsuspecting farmers toxic waste as fertilizer)
Dishonesty (illegally installing high electricity pumps)
Breaking the law (illegally installing high electricity pumps)
Illegal use of law enforcement official (arrest of peaceful protesters)
Environmental hazard (dumping toxic waste) ETHICAL BEHAVIOR
As a manager in coca cola, if I am faced with this situation I will take the following steps:
First of all, we as a Company have to acknowledge the wrongdoings in Kerala, then hire qualified analysts to evaluate the damage done there. Knowing we cannot do anything about the dropped water level and it is impossible to compensate each individual in the village at once. I would have the company set up a compensation scheme and have compensations sent in for the development of the

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