Coca-Cola Company: A Reflection Of Coca Cola In India
Dissertation Report On
Coca Cola
Submitted in the partial fulfilment of the requirement for qualifying
Master of Management Studies
Of
University of Mumbai
Submitted by
Tejaswini Khanolkar
Roll No: M1617
Specialization: Marketing
Rustomjee Business School
Dahisar (West)
For Academic Year 2014- 2016
Project Guide: Prof. Darshan Pagar
DECLARATION
To,
The Director,
Rustomjee Business School,
Rustomjee Acres,
Rustom Irani Marg,
Dahisar (West),
Mumbai – 400 068.
Respected Sir,
I, the undersigned, hereby declare that the project report titled “Coca Cola” is an original work developed and submitted by me under the guidance of Prof. Darshan Pagar.
The findings in this project are not copied from any report and are true to the best of my knowledge.
Date: April 2016
Place: Mumbai
Roll No: M1617
Signature of Student
Table of Contents
Overview Of The Industry 4
Beverage Industry Overview 4
The Soft Drinks Industry In India 5
Marketing Cola In India 7
2001 Marketing Strategy 8
Coca Cola Company Background 9
Coca Cola History 9
The Coca Cola Logo Story 10
2015 - Coca Cola Strategy 11
The Coca Cola Bottle Story 12
Coca Cola - Open Happiness 15
Growth Trends 16
Key Trends: 17
Coca Cola Product Features And Variants 18
Classic Coca Cola
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Coca Cola's Strategies To Maintain Competitive Advantage
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Coca Cola In Africa Case Study
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1025 Words | 5 PagesCoca cola Marketing Strategy Market Segmentation Geographic segmentation: Coca Cola has segmented the worldwide market on the basis of geographies. There are various divisions created for major regions of the world and heads of each division report to the parent company. Lot of autonomy is given to each division to run the operations.
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