Coca-Cola Company: A Reflection Of Coca Cola In India

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Dissertation Report On Coca Cola Submitted in the partial fulfilment of the requirement for qualifying Master of Management Studies Of University of Mumbai Submitted by Tejaswini Khanolkar Roll No: M1617 Specialization: Marketing Rustomjee Business School Dahisar (West) For Academic Year 2014- 2016 Project Guide: Prof. Darshan Pagar DECLARATION To, The Director, Rustomjee Business School, Rustomjee Acres, Rustom Irani Marg, Dahisar (West), Mumbai – 400 068. Respected Sir, I, the undersigned, hereby declare that the project report titled “Coca Cola” is an original work developed and submitted by me under the guidance of Prof. Darshan Pagar. The findings in this project are not copied from any report and are true to the best of my knowledge. Date: April 2016 Place: Mumbai Roll No: M1617 Signature of Student Table of Contents Overview Of The Industry 4 Beverage Industry Overview 4 The Soft Drinks Industry In India 5 Marketing Cola In India 7 2001 Marketing Strategy 8 Coca Cola Company Background 9 Coca Cola History 9 The Coca Cola Logo Story 10 2015 - Coca Cola Strategy 11 The Coca Cola Bottle Story 12 Coca Cola - Open Happiness 15 Growth Trends 16 Key Trends: 17 Coca Cola Product Features And Variants 18 Classic Coca Cola

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