According to life cycle, coca cola is currently in the maturity stage. To extend its maturity stage, coca cola has developed marketing strategies such as product improvement, new models were developed, it entered new market segments and enlarged its distribution channels. During this stage, coca cola’s products are established and the aim for the manufacture is now to maintain the market share they have built up. Coca cola is the largest beverage company in the world. It is the number one selling drink and it has been doing it for many decades.
This can be achieved in many things that the company can do. Coca Cola Company in the United Arb Emirates is having the advanced over the rivals through offering better quality product and lowering the price for the costumers. SWOT Analysis: Strength The Coca Cola Company is the oldest and most famous beverage company in the world. The world largest market share in non- alcohol beverages. The strongest in market share and advertising in the United Arab Emirates.
For an example, Coca-Cola attracted its customers by introducing some innovative vending machine such as Small World Machine in India, Coke Hug Machine and etc. This innovative strategy not only attract its customers in short term but it made Coca-Cola brand last longer in customer mind and successful deliver “happiness” as their value proposition. Lastly, Coca-Cola’s good customer relationship is also an initiative of successful of its company. Coca-Cola is used to be red as its brand and it bring a value of happiness, but when Coca-Cola introduced Diet Coke in
In this regard, Performance with Purpose is an absolutely central part of the recruitment and retention processes. Many of the new associates opts PepsiCo precisely because it is a company that respects them and respects the causes that they care passionately about. The sixth and final imperative is the sum totals of the other five. It is vital, in the end that everything adds up to excellent financial performance. They have a laser-like attention on being the best possible company, financially, that we can
3) New Entrants or Threat of New Entrants: The threats of new entrants competing with CSD producer (Coke, Pepsi) and Bottler are very low. Coke and Pepsi have acquired very high brand quality and high level of customer around the world by spending large amount of investment on their marketing and advertisement. This brand loyalty and loyal customer gives Coke, Pepsi and their bottler advantage in the market from economies of scales, access to distribution channels and favorable government policy. Carbonate Soft drink industry (producer and bottler) requires very large investment for infrastructure, marketing, advertisement and promotion. There is very high level of capital requirement for plant, equipment, patent, research, marketing and advertising.
Competition of the market share by the two companies demands new strategies and mechanisms to ensure Pepsi retains its market control, and Coca-Cola increase sales in Asia. The improvement strategies revolve around marketing strategies and administration system to ensure the company earns customer loyalty and efficiency in the market. The paper focuses on examining whether Pepsi Company should improve on the marketing strategies due to competition of Coca-Cola Company. Marketing strategies of Pepsi need to be improved for effectiveness in the market to be achieved. Moreover, the improvement of the marketing strategies enables the company to retain the market share and continue to increase dominance in the country.
The Coca Cola Company has an opportunity to further expand its product range with drinks that have low amount of sugar and calories. Thus it can be clearly said that with the addition of low sugar content products & healthy, natural drinks in the diverse portfolio of Coca cola a huge and developing market can be tapped which could prove to be vital important in increasing their profit and market dominance. • Market the lesser selling products: In the large product mix of Coca Cola, there are several products which have not found recognition in the market. Coca Cola needs to focus on these products to increase their market share. Thus, marketing these products will lead to the rise of sale and in turn help increase revenue of Coca cola.
Does business growth and success always acquaint to community growth and success? Bartow J. Elmore explores this question in his book, Citizen Coke: The Making of Coka-Cola Capitalism. Elmore looks at the price that the environment and the public has paid to allow Coke to rise into the power it is in today. With operations in “over two hundred countries and selling more than 1.8 billion beverage servings per day”(7), you simply cannot deny the influence and power that Coke has. Coke is a widely successful business, but their growth has come at a cost.
It will give an edge to Coca cola over Dr. Pepper and Pepsi Co., and will also help in regaining the market leadership. Through sponsorship of football leagues, very popular in Europe Coca Cola will rebuild its diluted brand equity. The strategy of focusing on core business and outsourcing the downstream activities in te value chain is good and successful, the company must divest from bottling plants and invest that amount in new product development. Given the increased health consciousness and changing lifestyle, its important for the company to focus on bottled water market, especially the new lucrative segment of sweetened bottled water in which Pepsi Co. is taking the lead. In emerging economies like India, and Latin America and also China, Coca Cola should adopt a market penetration strategy with its core products of Coca Cola, Diek Coke, Fanta, and Sprite, and focus on gaining the market share as huge potential in carbonated beverage industry lies in these
SWOT of Pepsi: Strengths: - PepsiCo and its products have more demands in the market than the competitors. - The reputation and the established name of the company are very strong in the market. - PepsiCo has more brand loyalty of the customers as most of its consumers are from the young generation who have actually more loyalty to the brands. - The price offer by PepsiCo is satisfied its customers. - PepsiCo name is very strong internationally and of course in the internal market.