Coca Cola Competitive Analysis

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WARWICK STUDENT ID NUMBER 1 3 2 6 9 8 7
FAMILY NAME BALIBAŞ GIVEN NAMES BURAK TITLE BSc. Mechanical
Engineer

MODULE LOCATION

1. Coca Cola

Threat of New Entrants/Potential Competitors:

Entry barriers are low for the drink indusry: Plus: There is no need to start-up Money. Minus, Too many new competitives are entering to the market with similar costs. Plus,Consumers see coca cola not only as a drink but also a high impact brand and faithful customers are not satisfied to try a new brand. In this way Coca Cola eliminates threats of new entrants. Both firms logo history is at below. It is clear that Coca Colas loga has never changed so it is proof that brand loyalty of Coca Cola is higher than Pepsi

Threat of Substitute Products:
Drink market has a huge product diversity soda, energy drink and according to blinde taste that consumers can not notice the differences between coca cola and pepsi. Coca cola has disadvantege in this subject but in order to eliminate this issue Coca Cola have different implementions. For example in Turkey Coca Cola use its name Turkish Spelling Coca Cola.

The Bargaining Power of Buyers

Plus, Individual consumers have no pressure on Coca Cola about costs.
Large buyers such as carrefour and migros in Turkey have bargaining power because of the huge amounts of order quantity however bargaining power is getting decreased due to the ending of customer faith. Coca cola fixed this problem by using same price

3. Walmart
Bargaining Power of Suppliers

According to MPFF theory companies have to be put pressure on costs to their suppliers in order to be stronger in competitive business environment. Instead of addicting suppliers companies have decrease the supplier costs. In this way companies does not affect sector fluctiation and eliminates their competitors. Walmart is one of the most powerful strategies empire built on power suppliers. In order to always offer the cheapest price, both least-cost studies have brought it to the forefront of strategy for the necessity of protecting the quality. With this customer network offered by suppliers, promising guaranteed sales walmart is the most important example that implements Porter’s strategy.

4. Nokia

Industry Rivary

If we think about Nokia Since the begining of mobile phones market Nokia has dominated the market. However competitors that have brought smart phone technology to market has been the competitors (Apple and Samsung) of Nokia y analyzing Nokia’s product diversity and market requirement. Nokia did not analyzed the competitors and possible technological development because of this reason they razed their brand