Coca-Cola Competitive Landscape
COMPETITIVE REVIEW-Describe the general competitive landscape:
In this part, first competitors of Coca-cola will be mentioned, and then advantages of being in the competitive landscape for a company. Detailed information about Coca-Cola’s cokes are mentioned in the marketing mix strategy part.
Soft drink industry is one of the most competitive one over other industries. Also, in soft drink industry, it can be considered that Coca-Cola is known as the number one over the nonalcoholic beverages companies. It is also true that Coca-Cola’s competitors do not only include soft drink beverages companies but also some alcoholic beverages companies. In fact, Coca-Cola’s primarily competitor is Pepsi as it also comes people’s mind first, other important competitor includes, Dr Pepper Snapple Group, Inc. However, even though there are lots of competitors, Coca-Cola stabilizes being number one in the market. It is also relevant to say that in the beverage industry there is an oligopoly as there are few leaders like Coca-Cola, Pepsi and Dr Pepper Snapple Group.
Being in a competitive landscape especially being number one in
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Compared to other beverage companies, Coca-cola uses advertisements to get noticed so they stay in people’s minds and makes them know about their products. The most effective way of advertisements for Coca-cola is done by TV commercials. In lots of channels, Coca-cola gives commercials regularly. Another way of advertisements is done by the usage of billboards. Apart from these, Coca-Cola gives importance to sponsorships and corporations with other companies, which also help them to make a good advertisement. For example, in 2000 Coca-Cola was sponsor to the Olympic games, which took place in Sydney. Also for Milan Fashion Week, Moschino designed 3 Coca-Cola light bottles so this strong corporation helped them to have a good advertisement for their
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