Coca cola being its main rival in the field of beverage production. Pepsico is a diverse company producing beverages, cereals and snack foods. Beverages field accounts for over $66 billion of their annual revenue (2013). PepsiCo has 18 global mega brands
Coca-Cola has and always will take a serious commitment to market responsibly. So, since 2010 coca cola has followed the principles set out in their global responsible marketing policy. This was set up for Coca-Cola to follow allowing them to know what they can and can’t do. Advertising is a key strategy for Coca-Colas growth, both Coca-Cola and Pepsi Co spends billions on advertising, both techniques such a store activation, loyalty points programmes and points of sale marketing. Coca-Cola spending around about 4 billion US dollars on advertising in 2016 compared to their rivals–PepsiCo, Inc., Coca-Cola’s closest rival, spent 2.5 billion in advertising expenses and marketing activities.
In almost every country in which they do business PepsiCo, Inc., is their primary competitor. Besides them there are a few other big competitors like Nestlé, Dr Pepper Snapple Group, Inc., Groupe Danone, Kraft Foods Inc. and Unilever. Nevertheless, are those companies a lot smaller than The Coca-Cola Company and PepsiCo, Inc,. We can see this when we compare their brand values and market shares. In figure 1 you can see that The Coca-Cola Company has 25,9% market share and PepsiCo, Inc., has 11,5%.
Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets. You could simply find Coke from anywhere, examples likes vending machines, airlines, kiosk, convenient stores, supermarket, restaurants, cafes, hotels and night clubs which made the Coca-Cola grab the largest market share in the beverage industry. Besides, Coca-Cola beverages also distributed by wholesalers and distributors to reach those niche market. Coca-Cola wins big contract with global QSR players likes McDonald’s, Subway and Burger King.
Trade promotion is very necessary, the incentives include interactive media, trails, coupons, and discounts. I also think Hawaiian Punch can expand the market to 100% juice. The largest selling variety is 100 percent juice, which commands a 54.9 percent share of the fruit juice and juice drinks category, based on volume sold. Juice drinks which is the category includes Hawaiian Punch are second with a 33.7 percent share. Nectars and fruit-flavored drinks account for 6.1% and 5.3%.
is not so successful as Coca-Cola but it still be well known with its major product, Pepsi. One of PepsiCo.’s competitive advantage is its variety product line. In 2001, PepsiCo. stated in 38 percent more revenue than Coca-Cola despite it was stated $16 billion sales in soft drinks. This is because besides of compete with Coca-Cola in soft drink market, Pepsi also introduce some snacks and breakfast, such as Quaker Oat, Lay and others (Business Insider, 2012).
Workforce planning can be defined as the set of activities through which right people with right skills are employed in the right place to deliver and then accomplish short and long-term both kinds of objectives. It involves a diverse range of activities such as job design, succession planning, and flexible working and so on. It can also be linked to the strategic business goals and can be viewed as the significant part of the entire planning process. Workforce planning provides a great contribution to the organizational performance. It helps the management by providing them a way to align their entire workforce according to the business plan and address then current and coming future plans and issues.
There must be a strategic plan put in place that way everyone is on the same page internally within the company to be successful outside of the company. Human Resource is what keeps the company running and could be looked at as the backbone, due to the nature of hiring and supplying employees with skills necessary to run the company. This is to include any policies, regulations, and plans that have been constructed as well.
Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. . The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquarter Coca-Cola has sold more than one billion servings every day. Promotion is something to excel the marketing activities which
1. Company Background/ product introduction (10 marks) The Coca-Cola Company is the world’s biggest leading beverage company. The company own license and market more than 500 non-alcoholic beverage brands, primarily sparkling beverages and also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. They own and market four of the world’s top five non-alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing their trademarks, sold in the United States since 1886, are now sold in more than 200 countries.