Coca Cola Consumer Decision Analysis

The consumer behavior is important to marketers in designing adverts that are captivating and attention grabbing. The success of an advert depends on how consistent it is to the prevailing consumers buying behaviors. Effective advertisers and marketers are conscious of the actions that their consumers are likely to take in decision making with regards to the purchase of their offerings (Kardes, et al). The paper focuses on consumer behavior by analyzing adverts intended to elicit certain behaviors on the part of the consumers and get them to buying the advertised products. The second part of the paper is about the consumer decision process.
Advert Analysis
Adverts are deliberate pieces of communication designed to persuade the consumers to

The adverts perform this critical function by influencing the consumer by showing the positive attributes of the products or service. Without the knowledge of the consumer buying behavior, adverts may not perform the intended function. One of the ads I will analyze is that of Coca-Cola that seeks to woo both real and target customers use the Coca- Cola drink. The advert combines both text and images to communicate a message in a persuasive way indeed. Its design is deliberately intended to grab the attention of the customer. The advert combines texts and graphics in a captivating manner. At a glance, the advert gives a quick and clear visual impression. An image of a beautiful lady holding a bottle of coke is displayed prominently in the middle of the ad. She is obviously enjoying the drink as this is displayed in her vivid smile. On the upper left corner, there is a text, enclosed in red circular background inviting the target audience to drink coke which is delicious and refreshing. An aspect of consumer behavior evident from the ad is the consumers’

Demographically, the ad appeals to people of all ages and because of the cheap cost of the product annual income for the target audience was not that important, literate or illiterate, back in the days not that many people are literate. So, the use of images makes it easy for the target audience to make out its meaning even when they do not actually read. Besides, the design of the advert appeals to both sexes as it is not discriminatory or offensive in any manner. If anything, the image of the lady in the ad is decently dressed and even the conservatives will not offer criticism to the ad. In terms of psychographics, the ad captures the values and lifestyles of individuals who have immense love for Coke-Cola and want the best product available in the market. It appeals to individuals who love reputable and respectable company such as