ipl-logo

Coca Cola Consumer Decision Process

703 Words3 Pages

Consumersi arei onlyi satisfiedi withi theiri needsi andi wants they look for the products which can statifsy their needs. In case of beverages consumer prefer to finish their thirst and they opt for a drink which taste well. Iti isi muchi importanti fori thei marketsi toi providei suchi producti whichi fulfilli thei needsi ori wants.i Thei brandingi strategyi willi resulti thati productsi needi andi wantsi wouldi bei createdi ini thei market,i soi thati iti willi makei consumeri satisfyi withi suchi asi need.i The buying behavior of conusumers is very rational and complex at times. In case of products like Coca Cola the decision process is short and customer buy over the counter where many products of similar tastes are available. Now it depends …show more content…

There are multiple factors such as internal, external, short and long term as explained by Hirschman (1985) and Lowenstain (1991). To understand how a purchase decision is made one should first review how the product is analyzed by …show more content…

This model seems more fitted as it is build on consumer psychology theories which were originally developed by Howard (1963) and Nicosia (1966). EKB model is illustrated in figure below which states five sequentianl steps of decision making process. The first stage start with recognition of need or problem and consumer is looking to satisfy the need with best possible product. He began to search the information from internal as well as external factors. He get information from pubic sources and form personal sources which help in making final deciosn. Here relevant psychological process associate with seeking the information is perception where an individual person receives, organize, select and interpret information to get result of choice. Consumer habit of searing the information for good and services enable the marketers and resarchers to forcesast purchasing plans. The only implication at this stage is to develpe an effective promotional strategy so the information of your product will be readily available for people searching the

Show More
Related

  • Consumerism In The 1920s

    669 Words  | 3 Pages

    Advertising is also important to the consumers because people when they buy, weigh the cost and benefit of the product they are about to use. Furthermore, it increases the consumers’ awareness whether the product is available in the market or not. It is already expected that if a product is not advertised, it will not become popular to the consumers, and consumers will not buy a product if they have not heard not tiny information about it. It is through advertising that consumers are able to choose the product for them and their

    Read More

  • Elaboration Likelihood Model Of Persuasion Essay

    817 Words  | 4 Pages

    Awareness and knowledge fall under the cognitive phase (thinking), liking and preference fall under the affective phase (feeling) and lastly, the conviction and purchase stages 19 under the conative phase (behavior). The theory proposes that in order for an advertiser to successfully sell the brand, the customer must go through all of the six

    Read More

  • Fitbit Social Factors

    683 Words  | 3 Pages

    One element of a consumer purchase decision is their taste where consumers have the option to decide if a product is suitable for their needs. A key element in understanding consumer taste is the awareness of consumer demand. If consumers consider a product unsuitable for their needs, there will be no demand and, conversely, demand is generated when consumers want specific products or services. An additional element in matching consumer taste is to create a product that meets the demand.

    Read More

  • Theories Of Persuasion Analysis

    2463 Words  | 10 Pages

    They are: information-processing theory, elaboration likelihood model and heuristic-systematic model. The first theory is information- processing theory; it claims that the attitude change should have six steps that have to be followed. Any variable that is independent will have an effect on one of these steps it might be one in a positive and the other in a negative. This theory deals with the dependent variables the process of persuasion but they were split until they became 12. The information-processing theory gives an overview of the attitude change and reminds us to involve number of components.

    Read More

  • The Pros And Cons Of Supply And Demand

    759 Words  | 4 Pages

    Consideration of the request of tobacco products. How do you decide how much to buy tobacco products each week, and what are the factors that influenced the decision? There are some answers that may give. First, the price is one of the factors that carried out the demand curve. If the price of tobacco products rose to 70 R.O, and the purchase of tobacco products less.

    Read More

  • Pepsi Pestle Analysis

    1183 Words  | 5 Pages

    Both consumers and governments penalize firms for having adverse effect on the environment. Running water for a hydro-power plant is an example. a) 3 aspects of a product with the use of a product from PepsiCo Product design has been recognized as an opportunity for differential advantage in the market place. The appearance of a product influences consumer product choice in several ways. The present study identified the different ways in which the appearance of a product plays a role in consumer product evaluation and, hence, choice One such product is 7Up a soft drink which of was invented by invented in October 1929 by Charles Leiper Grigg, a man who ten years earlier had formulated a carbonated orange-flavored drink (“Whistle”).

    Read More

  • Moccona Coffee Case Study

    1044 Words  | 5 Pages

    Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

    Read More

  • Coca Cola Product Differentiation Strategy

    785 Words  | 4 Pages

    This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived

    Read More

  • Coca Cola's Strategies To Maintain Competitive Advantage

    1388 Words  | 6 Pages

    The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. Coca cola has a number of processes which involves bottling and labelling solutions. The important stage that coca cola consider is control of the company to get products at the agreed time and good quality and the last step they consider is the selling of beverage for target customers of distributors. Physical evidence

    Read More

  • Coke And Pepsi Case Study

    1101 Words  | 5 Pages

    In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).

    Read More

  • Advertising Effectiveness Of Coca Cola

    9060 Words  | 37 Pages

    The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

    Read More

  • Impact Of Advertising On Consumer Buying Behaviour

    1306 Words  | 6 Pages

    (David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    People can reach nowadays more information about the products and services that they are intending to buy. Consumers can either search for marketer-generated information or the information generated by other consumers. In addition, both consumers and marketers can post visual instruments via the Internet, such as images and videos. On the one hand, this is a great opportunity for marketers to release their products and services in a cost-effective way; and, on the other hand, this gives consumers an opportunity to get visually-supported information which will, in turn, help them to make better decisions. Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another.

    Read More

  • Brand Image Literature Review

    870 Words  | 4 Pages

    3. Literature Review • Brand Image Brand image is the variable which enforce a consumer for finding difference between brand and its competitors. Brand image consist of expectations, impressions and beliefs that a person holds about brand. The overall perception of consumer about quality and service can be created by brand image. Brand image is nothing but organization character.

    Read More

  • Mkt 421 Week 4 Consumer Behaviour Research Paper

    66 Words  | 1 Pages

    Consumers make purchase decisions when buying small items (such as a cup of coffee) and buying larger items such as houses. Consumers begin to search for products or services that meet their needs after recognizing their needs or needs. They evaluate their choice and pay attention to everything from pricing to brand reputation before the mark is purchased. Four consumer buying behaviour overview product purchase

    Read More

More about Coca Cola Consumer Decision Process

Open Document