Coca Cola Corporate Culture

COCA COLA COMPAMY:

Introduction:

It was established in 1886. It is an American multinational beverage corporation. It is one of the main largest distributor, manufacturer and marketer of nonalcoholic beverages. It offers 500 brands over 200 countries. It’s headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in May 8, 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.

History:

By May 29, 1886 the first Coca-Cola ad appeared in the Atlanta Journal on the patent medicine page. By June of 1887, the Coca-Cola trademark had been patented through the U. S. Patent Office and the product was gaining wider distribution. In 1891, G. Candler, an Atlanta businessman, purchased the rights

Before making the decisions the top level managers discuss it with the middle level managers and before decision making it is shared till the end of the hierarchy.

Interdepartmental communication is done in the form of formal and informal manners. To get the feedback of the employees and get the view of the employee about the manager the grapevine is used.

Corporate culture:

The top level manager acts as role models to make sure that the rules and regulations are been applied in the company and closely administrator review their employee’s behavior.

CONTROLLING

The last and the most crucial function of management are “controlling”. In this function the company evaluates that either they have achieved the goals which they had set before. If the answer is “yes” then the employees and managers are rewarded with bonuses and other ways and vice versa. In the following we’ll come to know that how the coca cola company performs its controlling function?

Sales person’s reporting

Every sales person is given a route card in which there are details of the visit of the outlets, how much time he spent on the outlets, number of sales made on the outlets, the time taken during travelling from one outlet to the other, name of the loader and sales person and the entry and exit time of the vehicle.

Apart from this the sales person is also given a forum to fill up for the orders of the net day to be loaded in the truck. This make the managers know that how much sales of which brand and the size of the product are been done by the sales person. The information is useful for the human resource department because they have to evaluate the total performance and calculate the total salary of the sales person.

Sales person evaluating system:

Evaluation of all the sales person is done on quarterly basis. Evaluation helps in the promotion of the people to higher levels in the organization. Monetary rewards are not only given to the best sales person, they are also given to the best market developer and the best sales manager of the year. The measurement of performance is done on the basis of achievement of targets which were set and communicated at the start of the year in front of each sales manager, each quarter to market developer and monthly to ever