Abstract
Corporate social responsibility becomes an essential part in business internationally and the corporate social responsibility will enhance the quality of life in terms of workforce, families and community as whole.
India was the largest beverages maker coca cola was involved in a number of community focused on CSR initiatives and these initiatives such as the rainwater harvesting, restoring the groundwater resources, recycling, and sustainability needs further accelerations to revolve those issues in India.
In 2003 there were many problems and issues happened such as the presence of pesticide residues in its beverages and water resources polluted issues, so that the Coca Cola Company participated to resolve these issues by engaged
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It is really important nowadays to concern about the corporate social responsibility activities and the benefits after providing different CSR programs in the globe. CSR will improve in all aspects in terms of social, environmental, and economical performance with making sure in terms of the sustainability. In addition, the corporate social responsibility will enhance the quality of life in terms of workforce, families and community as whole. The company will create value for stakeholder and shareholders through protecting the environment, creating the economic and social value. The coca cola company India had several initiatives such as water conservation management. This company concentrates on providing an excellent healthcares and good educations we can build healthy community without suffering any diseases. One of the aspects that was important in coca cola company India 's initiatives was the environment …show more content…
Coca-Cola Indian was established in 1993 as subsidiary from USE Coca Cola Company and it became one of the largest beverage companies. This Corporate social responsibility (CSR) shows a vision of business responsibility to shareholders, employees, environment, and society.
India was the largest beverages maker coca cola was involved in a number of community focused on CSR initiatives. In 2003 there were many problems and issues happened such as the presence of pesticide residues in its beverages and water resources polluted issues faced in India, so these initiatives needs further accelerations to revolve those issues.
These issues needs to highlight and tried the best to rebuild the tarnished brand image in India, so that the Coca Cola Company participated to resolve these issues by engaged itself in a number of environment which focused on CSR initiatives like the EKO management system was executed in 2003. When the EKO applied in 2003, it may preserved many things in terms of the local water resources in India .Also, reduction in water consumption may be good an indication, so they adopted measures in this situation to see overall consumption in this
Lowe’s Companies, Inc. – Fortune 500 Writing Assignment Lowe’s Companies, Inc., is a vendor that offers environmentally responsible home development merchandise, packaging, and do-it yourself informational services at everyday low prices. Lowe’s was founded in 1946 and the first store, now the corporate office, was based in Mooresville, N.C. Currently this company attends to above 17 million patrons a week in Canada, Mexico and the United States. Today Lowe’s is one of the top U.S. operating companies and is ranked number 40 on this year’s Fortune 500 list.
“Groundwater is like a bank account. You can’t take out more than you put in on ongoing basis. ”(Khokha 3). The more water you save right now the more you will have in the
Modern day businesses have to be socially responsible; actions are taken to satisfy customers who might have a cause that they care deeply. Social responsibility occurs when a person or a company acts in an ethical and sensitive way towards important social issues of the day such as economic, environmental, and cultural concerns. Many businesses have a section of their website or business literature dedicated to social responsibility. Companies proudly detail the steps they are taking to address concerns that people have with the environment and economic issues. Having companies act in a socially responsible way is necessary because their actions have a tremendous positive impact on society.
Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders . The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.
Discussion Nestlé’s Corporate Social Responsibility consists of looking further then the own company needs or profits and pay more attention to other stakeholders. Everyone concerned or connected to the company business will get a closer look on their situation and will be treated right. They divide the stakeholders in two categories; the first being the internal stakeholders such as employees and shareholders. The second category is external stakeholders where we find the suppliers, customers, environment and so on.
On the contrary, the practice of CSR is an important consideration for long-term investment as it can help generate more profit in the future. In this report, Nestlé would be one of the good examples to illustrate those concepts. Nestlé is one of the world’s largest food and beverage companies. The company believes that by creating value for the shareholder and the public, it will have long-term sustainability.
Geographic segmentation calls for dividing the market into different geographical units such as regions, cities, or neighborhood. Coca-Cola has a countrywide network of product distribution but the company segments more in urban and suburban areas as compared to rural areas. 1.2. Demographic segmentation In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class. Demographic variables are the most popular base of Coca-Cola Company for distinguishing their customer groups.
Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer.
Coca-Cola will need to find a way to sustainably manufacture that will not pillage the continents already scarce natural resource. The general health is also a critical issue unlike many other markets people do need the extra calories, but critics will argue that they should be getting them through other means of nutrition. Also, there is a great concern about water usage for the production of Coca-Cola’s product and the impact of not having sufficient refrigeration to keep the products cold. Which in turn would result in a waste of the product its self and of the already of the scarce resource. Not everybody will necessarily agree with these criticisms or feel that they are not important enough to oppose Coca-Cola’s focus on moving into Africa, but they do indeed bring up some moral and ethical
Coca-Cola makes their decisions based on present, future, and ambition not on past. Coca-Cola Egypt launched a campaign aiming to encouraging internal tourism which would affect the economic growth of the country and the development of tourism field. Those nine elements have been a base and a helper to achieve the campaign
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
Corporate Social Responsibility (CSR) relates to the actions of an organization and the effects on the environment and social wellbeing. It is about the way that the company assesses its actions and takes responsibility for this. (Investopedia, n.d.) CSR is a management concept whereby companies integrate social and environmental issues in their business operations and interactions with stakeholders. The company aims to achieve a balance of economic, environmental and social objectives, while also listening to the needs of stakeholders.
For the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets.
If a company undertakes CSR then it helps to build a positive image in the market and it ultimately leads in benefits earned by the company. CSR activities not only help the companies to grow, but also due to social welfare the most disadvantaged group of a society gets a fair share in the world