Coca Cola Csr Policy Analysis
Coca-Cola’s CSR policies
In 2007 Coca-Cola launched its sustainability framework Live Positively embedded in the system at all levels, from production and packaging to distribution. The company’s CSR policy Live Positively establishes seven core areas where the company sets itself measurable goals to improve the business’ sustainability practices. The core areas are beverage benefits, active healthy living, the community, energy and climate, sustainable packaging, water stewardship and the workplace. Coca-Cola has a Code of Business Conduct which aims at providing guidelines to its employees on – amongst other things – competition issues and anti-corruption. The company has adopted international CSR guidelines such as Global Compact and
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Since 2001, Coca-Cola also annually publishes a separate report devoted to CSR called ‘The Coca-Cola Company Sustainability Review’. These reviews, which are published every two years, are verified and assured by a third party, the sustainability rating firm FIRA Sustainability Ltd.This verification provides ‘moderate assurance’ on the reliability of the information reported by Coca-Cola. Both reports – the annual company review and the sustainability reports – are elaborated based on the GRI G3 guidelines, which were adopted by the company in 2001.Due to its relevance to Coca-Cola’s business, the company also annually …show more content…
Nowadays, Coca-Cola implements various initiatives tailored to address the water problems in India, which includes research, partnerships with the Indian local government and international organizations and community projects. Moreover, the company did not stop there. Water management is one of the core elements of Coca-Cola’s global CSR policy and the company is committed to meet targets concerning water management efficiency. Coca-Cola does not admit that the conflict in India was the main motivation behind the adoption of its ambitious water management policies. However, given the severe image damage – and the consequent revenue losses experienced – it is very likely that the conflict in India influenced the corporate decision to implement a CSR policy on water management efficiency in
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Coca-Cola Political Factors
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Coca Cola Product Differentiation Strategy
785 Words | 4 PagesThis aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
Social Responsibility In Tesco
2166 Words | 9 PagesIn the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)
Coca Cola In Africa Case Study
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Michael Porter's Diamond Model
1447 Words | 6 PagesCoca-Cola makes their decisions based on present, future, and ambition not on past. Coca-Cola Egypt launched a campaign aiming to encouraging internal tourism which would affect the economic growth of the country and the development of tourism field. Those nine elements have been a base and a helper to achieve the campaign
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