Coca Cola Drink Case Study

HEALTH -“ON THE GO”

Who could be a better patron for Diet Coke than the President of America himself. Did you hear that?….President Trump drinks 12 cans of Diet Coke everyday.

In the modern day world where carbonated drinks have become household names, it has become imperative to soda manufacturers to introduce sugar free alternatives for everyday consumption that would meddle less with the health of people who are diabetic or for those who require less carbohydrate intake, though the validity of its effectiveness to be able to prove its mettle, as a low sugar or sugar free drink, is still under scrutiny.

DIET COKE from COCA COLA

Diet-coke, also known as Coke Light is a sugar free drink introduced by the global brand Coca Cola for people

Also smaller cans are promoted to reduce the quantum of sugar consumption and hence 90 calorie cans of Coca Cola and Sprite were launched in the market..

COCA COLA LIFE

Coca-Cola Life is a reduced-calorie cola sweetened with a blend of cane sugar and Stevia leaf extract. Stevia leaf extract is a no-calorie sugar substitute, derived from the leaf of the Stevia plant and used in combination with sugar or other sugar substitutes in many foods and drinks to provide a low or reduced-calorie alternative. Coca Cola uses Stevia in Coca-Cola Life and Vitaminwater zero, because of its great taste and fewer calories.
Coca Cola Life is the newest addition to the Coca-Cola trademark portfolio and has the great taste one would expect from The Coca Cola Company, but with 35% fewer calories and less sugar than the Coca-Cola’s original taste.
This innovation underscores Coca-Cola’s continued commitment to offering delicious, high quality, refreshing beverages and choice. Coca-Cola Life is positioned to provide people with simple yet sweet moments of refreshing uplift throughout the day. The response from the consumers, as Cola Cola proudly claims, that the label name and its new colour are rather very

Sodium benzoate that is found is known to break-down the mitichondrial DNA in the living yeast cells. A research study published in 2007 by the British Governments Food Standard Agency elucidates the ill-effects of Sodium Benzoate on children. It lowers the intelligence level and is linked to hyper active behavior in children. In 2008 the UK government ensured the removal of Sodium Benzoate from the production lines of Coca Cola facilities in UK. But it is still prevalent in most other facilities in locations around the world.

Interestingly the Coca Cola web site claims the consumption of Aspartame as safe as per the declaration by the experts and the American Cancer Society. But early studies on aspartame and anecdotal evidence suggests that this artificial sweetener may trigger headaches and migraine in some people.

SOME FACTS AND FIGURES ABOUT RISKS ASSOCIATED WITH SODA