Coca Cola Ethical Dilemma

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Coca-Cola is a well known brand around the world and according to the company itself, each day over 1.9 billion beverages are served to customers by The Coca Cola Company. Up to now, Cubans have not been able to buy the drink, as The Coca-Cola Company’s beverages are not officially sold in the country due to the United States trade embargo against Cuba. However, if The Coca-Cola Company were to enter the Cuban market, it might face an ethical dilemma regarding the health of the consumers. The reason why Coca-Cola is such a popular drink around the world is, besides its marketing campaigns, the unique taste of the drink. The exact recipe of the drink is unknown, The Coca-Cola Company possesses a secret syrup, which its bottlers combine with carbonated water in order to create the world famous Coca-Cola drink. However, one ingredient of the drink is definitely not a secret: sugar. In a regular 330 ml Coca-Cola can there are 35 grams of sugar, which amounts to 7 teaspoons of sugar per can. Consuming large amounts of sugar on a regular…show more content…
In recent years the country has seen an 18.1% increase in the number of overweight women and a 11.4% increase in the number of overweight men. Obesity in Cuban does not only affect adults, 10.5% of boys and 5.9% of girls are obese. Since The Coca-Cola Company’s beverages contain a lot of sugar, it can be seen as one of causes of type 2 diabetes and obesity. As obesity is already a problem in Cuba, selling Coca-Cola in this country certainly will not help to reduce the problem. Therefore the company faces a social ethical dilemma. On one hand, selling Coca-Cola and other sugary beverages which are part of Coca-Cola’s product line, such as as Sprite and Fanta, will certainly increase the company’s profits. On the other hand, by doing so the company will contribute to obesity and type 2 diabetes among the Cuban

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