Coca-Cola works closely with its bottlers around the world on procurement and commercializing new products and new packaging technologies. Coca Cola Company can be considered as a franchise system. The bottlers are primarily local. So the effectiveness of the company depends on the effectiveness of the relationships between the bottlers and the companies brands. To manage franchise relationships, the company has to maintain a geographic orientation.
Coca-Cola's business is based on a complete transport and distribution. There will always be possible improvement in this respect. Thus, Coca-Cola should remain strictly monitor their supply chain, and continuously improve to bring costs down. Diversified health and food business will increase Coca-Cola products to their customers. This will also ensure that they get from existing customers to provide better income through cross-selling products.
Consumption of carbonate drinks, Coca-Cola has produce large amounts of sugar, calories and fat in their product. 3. Undiversified product portfolio. Coca-Cola was focusing only in selling only beverage. The consumption of soft drinks is stagnating and Coca-Cola will find it hard to penetrate to other markets.
Ninety-four percent of the earth’s population recognizes the Coca-Cola logo. That’s not an easy feat to accomplish, especially as a company that primarily sells soft drinks. A major reason why Coke is such a successful company is their advertising. In the commercial titled Brotherly Love, Coca-Cola uses calm music, warm lighting, and a humorous story to associate their products with happy memories in the minds of young people with one or more siblings. This ad has a relaxed, nostalgic tone.
The good results lead to evolution into the current Coca-Cola Company. Some of Coca Cola’s key routines and capabilities are the recipe, packaging, and advertising strategies. They refined their routines through the years for more success. So, all routines changed in the routines they are now through constantly refining their
People drink less CBS when it’s cold outside. So, yes weather has a huge impact on the sales of the company Social • Brand Image Coke creates strong feeling and impression on the consumers that whenever people see coke bottle with red label they suddenly start feeling thirsty and feel a need to have a drink & always associate it with happiness • Consumer attitude & opinion In a research it was revealed that Coca-Cola is the brand associated with happiness (Coca-Cola, 2010). The result of the survey revealed that people participated in research said it’s the taste that makes them smile others said sharing a bottle of Coca Cola with family and friends can provide any opportunity to spend time together(Coca-Cola,2010) • Life style Trends 70% baskets contain Coke while doing monthly grocery. It is penetrating more in shopper basket. Majority of people are showing more interest in healthy lifestyle.
Well to start off the Coca-Cola Company has been around for a little over a hundred years and has flourished in their market. Like any large company, the reason they are targeting the African market is simply the reason they are seeking for new opportunities for future potential growth within the market. This search in opportunities for potential growth is due to from the fact that many of the companies markets outside of Africa are mature, saturated, declining or are experiencing and increased number of competition. Another prime motive as to why Coca-Cola is interested in Africa because they connect through Africa's incomes that are increasing, along with Africa's infrastructure and government which is also improving. Also, Africa’s population
The new company name was, ‘’Beverage Partners Worldwide’’ which is was ready –to-serve coffee and tea to the market. For instance, they produced Simply Orange, but not a concentrate orange juice. At the same year, Coca Cola Company attended to the NGO; fight against AIDS in Africa and also attended HIV / AIDS, UNAIDS which was programmed by United Nations. In addition to this year, Coca Cola had been sponsored the Tour de France for 15th sequential year. In September 11, when terrorist attacks happened in the United States, the bottler companies of Cola Cola and the Coca Cola Foundation supported United States for $12 million.
The Coca Cola is Coke and it was imagined in nineteenth century by John Pemberton. The showcasing system of Coca Cola has made it predominant soda pop of the world. The Coca Cola is the most prominent, smash hit soda pop in history and best known result of the world. Today you can discover Coca Cola in any part of the world. 2-how does the market structure impact the degree of competition and the profitability of the firms in coca cola?