Coca Cola Ethical Issues
1.0 INTRODUCTION Coca-Cola one of the most valuable brand name in the world and one of the most visible companies worldwide, at the same time the world number one producers and marketers of soft beverages drinks. This success of the company depend on several key factors, which includes recognised and brand, great marketing strategies, external relationship with their network and has a flexible structure which encourage innovation. Coca-Cola is admired and known for its strength of brand but has not always been a squeaky clean company that never had problems. The stock price of Coca Cola fall to same price as it was 10 years ago. So, this situation gives question to us about ethical and legal issues that were associated with Coca-Cola’s management. …show more content…
Coca-Cola Company is the world’s largest beverage company. Coca-Cola primarily own and market four of the world’s top five non-alcoholic sparkling beverage brands such as Coca-Cola, Diet Coke, Fanta and Sprite. Coca-Cola not only own more than 500 non-alcoholic beverage brands, primarily sparkling beverages but also a variety of drinking waters, juices, energy drinks and ready-to-drink coffee and tea. This allows Coca-Cola companies to serve more than 1 billion of its products to customers each day. Coca-Cola make branded beverage products available to consumers throughout the world through their network of Company-owned or controlled bottling and distribution operations as well as independent bottling partners, wholesalers, and distributors, which become the world’s largest beverage distribution …show more content…
The stock price of the company in 2005 is the same price as it was 10 years ago. The situation happen because have small problem occurred in Belgium in 1999 when a few kids fell ill after drink a Coca-Cola product. The management had to recall the certain product in Belgium, soon after, every item Coca-Cola is pulled off in every store. Coca-Cola loss their reputation and the management fail to get respect back from people at that time. Investor started selling their share in Coca-Cola. Then, neighbour country such as Netherland followed to recall all Coca Cola
Nurofen Specific Pain Case
563 Words | 3 PagesThis situation creates an identity of the company as being fake and acting against the community. The company is going against the theory of Utilitarianism which is concerned with making decisions that promote human welfare. The Company’s bad consequences were more than good consequences making it an unethical decision which resulted in a fine of $7 million. The company was charging more price for the specific range which contained the same active ingredient breaching the theory of justice and fairness which supports the idea of fairest overall distribution of
Stakeholder Analysis Body Shop
941 Words | 4 PagesIntroduction This case study explores the acquisition of the Body Shop, which is one of the largest franchise cosmetics companies in the world, by L’Oreal. The main concentration of the case study aims at investigating the impact on business ethics and corporate social responsibility by the concentricity of the Body Shop and L’Oreal and how the general attitude and buying behaviour is distorted in the course of this acquisition. L‘Oreal being the big conglomerate in the cosmetics industry acquired the Body Shop International which is comparably small but having iconic brand of environmental and socially responsible concerns, on 17 March 2006, through a covenant of $1.2 billion. The combination of two brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s appeal. The verity that L 'Oreal 's acquisition of the Body Shop provides plenty of potential growth opportunities is undeniable; nevertheless the question of how well the acquisition sits in the group of the world 's largest cosmetics company is another matter.
Walt Disney Executive Summary
1301 Words | 6 PagesEXECUTIVE SUMMARY This report presents an analysis of The Walt Disney Company. It is one of the global’s leading manufacturers and providers of entertainment. The company manages through its five business segments which includes parks and resorts, media networks, studio entertainment, consumer products and interactive. The Disney’s objective is to be one of the world 's leading manufactures and companies of entertainment and information, by using its portfolio of brands to differentiate its content, services and consumer products.
Facebook Big Brother Likes Us Case Analysis
1150 Words | 5 Pages4. Comment on each of the ethical issues mentioned in this case. Rank them
Nestle Corporate Social Responsibility Case Study
3469 Words | 14 Pages1) Evaluate how Nestlé 's approach to corporate responsibility was good for their business. Corporate businesses generally have to meet ethical, legal, commercial and public expectations. That is what is expected of the business world today. This is known as the Corporate Social Responsibility (CSR). However, businesses with short-term goal will rarely practice CSR since practicing it does not bring any benefit.
Ethics And Moral Issues In The Enron Scandal
931 Words | 4 Pages(Johnson , 2014 ) In this case , it shows that under normal circumstances the management level of a company or corporation will choose to hide the truth over honesty and integrity .In other way , profitability has override the important of ethics in the corporation .
Pepsico Political Factors
724 Words | 3 PagesThe economic factor plays an important role in any business. In 2009, there was a $90 million reduction in the net profit from the previous year that greatly affected PepsiCo. To overcome this situation, PepsiCo had to further adjust the costs as consumers were shifting to less costly drinks and snacks. There were also drop in bottled water, where there was a downward trend in the sales.
Coca-Cola Political Factors
814 Words | 4 PagesCoca Cola took note of this, and realized that loan interest rates would likely rise as the economy returned. Thus, they took out low cost loans in 2001 to fund growth in 2002. They used the loans for research and development on new products to capitalize on in a strong 2002 economy. Currently, as global growth is slowing, Coca Cola may be watching for a similar opportunity. Social Analysis and Factors Social factors that affect the sales of Coca Cola 's products include the following: 1.
Coca Cola Market Structure Analysis
1093 Words | 5 PagesCoca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
Coca Cola Product Differentiation Strategy
785 Words | 4 Pages1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
Business Ethics Case Study: The Johnson And Johnson Case
1262 Words | 6 PagesIntroduction The key ethical issues that were presented in this case study were quality control, lack of customer care, responsiveness, and harming the customer. The Johnson and Johnson case may have been seen as a turning point due to many things the company did right. However, there were many ethical issues in this case which will be explored more throughout this paper.
Coca Cola's Strategies To Maintain Competitive Advantage
1388 Words | 6 PagesAmong them, coca cola’s products are generally made available through intensive distribution. Intensive distribution for the newest product has allowed to maximize contact with customers and become very successful. It usually goes with heavy promotion, lower prices and large target market. Coca cola’s product are mainly distributed in a wide variety of locations including corner stores, convenience stores, restaurants, hotels, shopping mall petrol station and many, many
Executive Summary Of Coca Cola
7179 Words | 29 PagesThe Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca- Cola
Examples Of Business Ethics Of Nestle
2901 Words | 12 PagesBusiness ethics also referred to as corporate ethics can be considered as either a form of applied ethics or professional ethics. Its purpose is to analyse ethical principles and also moral as well as the ethical problems that might arise in a business environment. Business ethic is applicable to all parts of business conduct and also takes into consideration the conduct of individuals and the business organizations as a whole. Business ethics can be divided into normative and descriptive discipline. For the purpose of this assignment, the Nestle Company has been chosen.
Coca Cola History Summary
2752 Words | 12 PagesHISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.
More about Coca Cola Ethical Issues
Nurofen Specific Pain Case
563 Words | 3 PagesStakeholder Analysis Body Shop
941 Words | 4 PagesWalt Disney Executive Summary
1301 Words | 6 PagesFacebook Big Brother Likes Us Case Analysis
1150 Words | 5 PagesNestle Corporate Social Responsibility Case Study
3469 Words | 14 PagesEthics And Moral Issues In The Enron Scandal
931 Words | 4 PagesPepsico Political Factors
724 Words | 3 PagesCoca-Cola Political Factors
814 Words | 4 PagesCoca Cola Market Structure Analysis
1093 Words | 5 PagesCoca Cola Product Differentiation Strategy
785 Words | 4 PagesBusiness Ethics Case Study: The Johnson And Johnson Case
1262 Words | 6 PagesCoca Cola's Strategies To Maintain Competitive Advantage
1388 Words | 6 PagesExecutive Summary Of Coca Cola
7179 Words | 29 PagesExamples Of Business Ethics Of Nestle
2901 Words | 12 PagesCoca Cola History Summary
2752 Words | 12 Pages