Coca Cola Ethos Pathos Logos

Companies use a wealth of details in their advertisements to show that their products can be used as a way for people to connect. The "Open Happiness" advertisement from Coca-Cola was introduced in 2009. The concept was created by Wieden and the Kennedy Portland Agency. It was created to boost Coca-Cola sales and make people aware of how important it is to stop and appreciate the little things in life. The ad uses pathos, logos, and ethos to reach its intended audience by using bright colors, a living image, simple words, and other details to capture the attention of people, from kids and teens to younger adults and married couples.

The advertising does a great job of reaching the target audience using pathos because of the choices and attention to detail utilized. In the advertisement, audience members may see the sun's dazzling rays streaming through the huge green field. A ladybug was also on the lawn, along with a guy and a woman who were sitting there. On the primary screen, the most crucial element—a Coca-Cola bottle—appears. There's also a sign on the side that

Coca-Cola already has a high level of consumer trust, and its new campaign will make it easier to grow that trust. Coca-Cola already has the required reputation. However, we can see how they use ethos to appeal to the audience in this commercial. They make an outstanding effort to deliver things in a really clear way. They used to use an old bottle instead of a new can to demonstrate how long they had been in business. Because they employ relatively simple words, their tone and voice choices allow even a child to be able to read them. It is quite straightforward, and reading the phrases helps the reader experience the sentiment the author is attempting to convey. The Coca-Cola brand has always attempted to express a positive view of the world, earning it the titles of "best company in the world" and "largest beverage in the