ipl-logo

Coca Cola Executive Summary

1649 Words7 Pages

Executive summary
Firms are adopting various changes in the organization of their research and development functions so as to address the continuous changes in consumer tastes and preferences across different markets. Most of these firms are adopting decentralized as opposed to centralized organizational structures in their research and development activities so as to gain from the characteristics of their local markets. Adoption of decentralized approach is vital in enhancing proactive management of the expectations of their consumers to enhance competitiveness. It also creates a suitable atmosphere for motivation and continuous learning for research and development teams. Such an atmosphere is crucial in entrenching a culture of creativity …show more content…

The company segments its market based on geographical, demographic, psychographic and behavioral aspects and then ensures its research and development programs are tailor-made to address the needs of each segment. The company’s different R&D centers are then interlinked through external technology assessment and acquisition hubs to enhance inclusiveness of major stakeholders in the development and attainment of the company’s objectives. The hubs ensure that the company’s R&D functions are interconnected with stakeholders such as entrepreneurs, business startups, and institutional research groups in areas such as universities and colleges in every region (van Beers, Berghäll & Poot, 2008). The decentralized nature of these research and development functions of the company ensures they are as close to the final consumer as possible so as to correctly gauge and determine their tastes and …show more content…

Firms targeting the global market must develop suitable research and development strategies so as to enhance the cost-effectiveness and efficiency of these strategies. They must have a cogent understanding of their consumer needs and the characteristics of their markets. Most consumers in different markets ascribe to different cultural norms and beliefs. There are also variances in consumer tastes and preferences. It is, therefore, necessary that research and development functions for a global firm be decentralized to different regions so as to address these nuances in consumer behavior in a conclusive manner. Such decentralized research and development teams will however share synergies in common areas such quality and price competitiveness of their products since these are common characteristics of each of their markets. The decentralized teams must also have proper knowledge of their corporate policies and rules since all their actions must conform to such

Show More
Related

  • Ira C. Herbert's Diary Of The Coca-Cola Company

    188 Words  | 1 Pages

    Herbert 1: Ira C. Herbert begins his remarks by explaining that the Coca-Cola company has come to the attention with the situation involving the Grove Press Inc. using the slogan, “It’s the Real Thing” to advertise the book Diary of a Harlem Schoolteacher. Herbert is utterly demanding when it comes to suggesting to the Grove Press Inc. to advertise the book in a different manner, eliminating the usage “It’s the Real Thing”. For instance, in the letter, he defends possession of the slogan by establishing that the “company has made use of “Its the Real Thing” to advertise Coca-Cola long prior to the publication of the book, we are writing to ask you to stop using this theme or slogan…” (para 2). In other words, the Coca-Cola company is quite

    Read More

  • Case Study Dynacorp

    1336 Words  | 6 Pages

    Introduction A company’s success is measured by how well it is structured and organized in order to adapt to the changes in environment as well as the changes within itself such as the company’s scale, employees, product scope, etc. Having a suitable, well-structured organizational frame will not only increase the chance of being success but also prolong the company’s lifespan compared to an un-structured one. It is important to note that an organization’s structure needs to fit in with the current situation and does not necessarily required remain unchanged over time. Taking Dynacorp as an example, even though its functional structure contributed to the vast growth of the company at the start, its limitation in dealing with the changes within

    Read More

  • Bsbinn502 Week 3 Individual Assignment

    1091 Words  | 5 Pages

    few companies have a well-honed process for continuous management innovation. Most businesses have a formal methodology for product innovation. Virtually every organization on the planet has in recent years worked systematically to reinvent its business processes for the sake of speed and efficiency. Unusual approach involves teams forming for projects and selecting their own leaders. It appears that successful organizations of the future will not resemble the hierarchical structures of the past.

    Read More

  • The Impact Of Globalization On Apple

    1025 Words  | 5 Pages

    Market All countries have a very different lifestyle. Having a global strategy does not mean that a company should serve the entire globe. Critical choices include deciding where to spend resources and where to hang back. The usual approach is to start by picking regions and then countries within them. Market data might be more readily available in situations where the firm is grouping markets according to existing structures and frameworks.

    Read More

  • Executive Summary For Costco

    478 Words  | 2 Pages

    Executive Summary Costco is a private company in australia and the customers have to have a membership to shop in any of the store all across the world with over 700 stores About Costco Costco is a whole sale corporate that started in Seattle and come over from America as they have saturated the market over there. They have now got 9 stores in Australia and has 2 upcoming stores to be opened in the soon future. The founders of Costco are James Sinegal and Jeffery H Brotman Costco’ Business Structure Size & Location After opening their first store in 2009 with in 9 years the 8 more stores have opened in NSW, QLD, ACT, SA, VIC in Australia and the sales is over $1 billion per annum.

    Read More

  • Xiaomi's Theory Of Disruptive Innovation

    964 Words  | 4 Pages

    Disruptive Innovation Xiaomi is often mentioned in the context of disruptive innovation. But does Xiaomi qualify? Figure 2.0 (Christensen ) https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/disruptive-innovation The theory of disruptive innovation was introduced by Clayton Christensen, of Harvard Business School, in his book “The Innovator’s Dilemma” (1997).

    Read More

  • Apple, Inc.: Organizational Structure Of Apple Inc

    791 Words  | 4 Pages

    Apple’s organizational structure Introduction Attention Getter Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth since it introduced an iPhone smart phone in 2007, it is considered to be the most successful electronics company in the world. [1] Thesis Statement During the last few years, Apple company has achieved great successes in the electronic domain.

    Read More

  • Macroeconomic Factors Affecting Apple Company

    2241 Words  | 9 Pages

    Organizational set up has to be favourable to support new product development. Foremost companies must allocate funds for research and development, the conventional way is the percent of sales technique. Others chose to allow employees dedicate a certain amount of work time on new product development. Companies next have to organize the process of development.

    Read More

  • Analysis Of Nike's International Marketing Strategy

    1115 Words  | 5 Pages

    International marketing strategy is a combination of marketing principle that could be used to formulate a marketing strategy for specific products and services within one or more countries to extend or internationalise the company. The research paper is based on the international marketing strategy of Nike Inc. (a Sports Apparel retail company working internationally) to help the management of the company shortlist and identify potential market for them to expand their business. It utilised macro and micro analysis of the sports retail market to identify the potentials of the industry that would help them to increase their business performance in the international marketplace. Macro Factors PESTLE It is noted that PESTLE is one of the most important and effective that often used by organisations in order to assess different macro factors that influence their activities in a negative manner (Li, et al., 2014).

    Read More

  • Coca Cola's Strategies To Maintain Competitive Advantage

    1388 Words  | 6 Pages

    3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer.

    Read More

  • Executive Summary Of Coca Cola

    7179 Words  | 29 Pages

    EXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers.

    Read More

  • Swot Analysis: SWOT Analysis Of Huqvarna Group

    1848 Words  | 8 Pages

    Sweden, the United States, Japan, and China are where most R&D facilities are operated from. Each site has its own focus and expertise, serving a specific market.  Market Segmentation Husqvarna Group views the end user as the first and most valuable part of strategy development (Strategy 2020). Husqvarna Group performs many customer interviews each year, surveying as much as 1,000 professional users and 5,000 consumers globally. Information from these interviews generates profiles on the needs and requirements of customer segments.

    Read More

  • Coca Cola History Summary

    2752 Words  | 12 Pages

    HISTORY & BACKGROUND OF COCA COLA 
 The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.

    Read More

  • Summary Of Coca Cola Market Segmentation

    1025 Words  | 5 Pages

    Coca cola Marketing Strategy Market Segmentation Geographic segmentation: Coca Cola has segmented the worldwide market on the basis of geographies. There are various divisions created for major regions of the world and heads of each division report to the parent company. Lot of autonomy is given to each division to run the operations.

    Read More

  • Tata Motors: Innovation And Competitive Advantage And Strategies

    929 Words  | 4 Pages

    Growing customer expectations result in shorter life cycle of products and this means that companies should make their processes more and more flexible adopting modularity and product platforms in order to overcome competitors. Companies who fail to meet dynamic customer needs are doomed to fail. To illustrate this we can consider Tata Motors that designed a car selling at $2500 having identified the need for cheap vehicles and introduced market-pull innovation. Though having some negative feedbacks on its security it is affordable for many families in India.

    Read More

More about Coca Cola Executive Summary

Open Document