Coca-Cola External Environment
2.0 ENVIRONMENTAL ANALYSIS OF THE COCA- COLA COMPANY
To determine the environment analysis of The Coca- Cola Company, we focus on the external environment elements and internal environment elements. Chart 2: Components of the external environment
2.1 External Environment Analysis
The external environment refers to the factors, situations, forces or events happens outsides the company but it will affect the performance of the company. As shown in Chart 2, it includes 6 different components which is political and legal, demographics, economic, sociocultural, technological, and global. The political and legal component encompasses factors such as political stability, federal, state, local laws, and global laws that guilds the land and affect
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Coca- Cola market not based on gender, both gender like it but they had more male consumer than female. Beside that it’s long been a person’s age and consumption of soft drinks are inversely correlated. In other words, the younger the people, the more the soft drinks they drink. Their partnerships like restaurant and fast food help them reaching this success because the youngers like fast food nowadays and coke always their choice in set menu. In the United States and most European countries, the average age of the populations whose drink Coca- Cola is keep increasing. Coke management observes that the teenagers and young people are the most enthusiastic purchasers of consumer …show more content…
In Jun 3, 2015, the world’s first PET plastic bottle made entirely from plant materials unveiled by Coca-Cola at the World Expo in Milan, Italy. Patented technology used by PlantBottle packaging to converts natural sugar found in plant into the ingredients to make dully recyclable PET plastic bottles. This bottles has helped to save emissions of 315,000 metric tons of carbon dioxide every year. With these technologies, the profit of Coca- Cola will increased by improved their effective in production, builds a goodwill from their responsibility to environment, and make good use of technology media to do advertisement that can attract all people in
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