Coca Cola India Case Study

COCA COLA IN INDIA
Coca-Cola was the main soft drink brand in India until 1977 when it cleared out as opposed to uncovers its recipe to the administration and lessens its value stake as needed under the Foreign Exchange Regulation Act (FERA) which administered the operations of remote organizations in India. Following a 16-year unlucky deficiency, Coca-Cola came back to India in 1993, establishing its vicinity with an arrangement that gave Coca-Cola responsibility for country's top soft drinks brands and packaging system. Coke's procurement of nearby prominent Indian brands including Thumps Up (the most trusted brand in India), Limca, Mazaa, Citra and Gold Spot gave physical assembling, packaging, and circulation resources as well as solid

Coca-Cola India accomplished 39% volume development in 2002 while the business grew 23% broadly and the Company came to breakeven benefit in the district interestingly. Empowered by its 2002performance, Coca-Cola India declared arrangements to twofold its ability at a speculation of $125 million(Rs. 750 crore) between September 2002 and March 2003. Coca-Cola India created its drinks with 7,000 nearby workers at its twenty-seven completely possessed packaging operations supplemented by seventeen franchisee-claimed packaging operations and a system of twenty-nine agreement packers to fabricate a scope of items for the organization. The complete assembling procedure had a recorded quality control and confirmation system including more than 400 tests performed all through the

2.6 QUALITY POLICY
“To ensure customer delight, we commit to quality in our thoughts ,deeds and actions by continually improving our process…every time.”

To give an expansive look to the promoting systems of Coca-Cola the accompanying focuses can be contemplated with respect to their chance and risk examination.

 Coca-Cola has effectively commanded numerous current brands of Pepsi; on the other hand it might be conceivable that in the following couple of years Coca-Cola is going to eat the whole soft drinks market.
 Again it is the danger that the imposing business model may not exist subsequent to boycotting the Pepsi as due to the possibilities of landing of the nearby brands, these organizations may be a risk for Coca-Cola in the following couple of years.
 Perhaps the current biggest risk for Coca-Cola separated from Pepsi is an otherworldly and enthusiastic issue which is additionally a danger for Pepsi, this is the profound media channels like Astha and Sankar.

ACHIEVEMENTS
 Coca-Cola Wins Golden Peacock Awards For Environment Management In India.
 Coca-Cola India Wins Golden Peacock Global Award for Corporate Social Responsibility.
 Community Recognition to Coca-Cola