It was first offered as a fountain beverage mixing Coca cola with carbonated water. The company employs 130,600 employees worldwide. Coca cola is most well-known for its soft drink, coke. Since its existence, it has used extensive and diverse advertisements to increase its market share; this has led it to become
In their second attempt in 1988 , PepsiCo made an offer which is very impressive . RE-ENTRY OF COCA COLA They promised to create jobs for around 50,000, making 75% of the total investment in the food and agro processing, and bringing advanced technology and 50% of the total production for export.
PepsiCo Americas Beverages (PAB), which includes PepsiCo Beverages North America and all of our Latin America beverage businesses. PepsiCo International (PI), which includes all PepsiCo businesses in the United Kingdom, Europe, Asia, the Middle East and Africa. Cost Involved in doing business PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo 's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
The Coca-Cola company is the world’s number one beverage company, It offers more than 500 bevarge brands, offering more than 800 choices for consumers. The total value of all its brands is around 20 billion-dollar, 18 brands are are offrered in low, reduced or no- calories. The Coca-Cola company is one of the top 10 private employers. The picked product is Coca-Cola with a value of 78.42 billion U.S. dollars. Determinants of the demand of Coca-Cola 1- Price: The demand curve below illustrate how many Coca-Cola bottles aconsumer might want to buy at different prices.
Thums Up accounts for 40% of Coca Cola company 's turn over, followed by Coca Cola which has a 23% share and Limca which accounts for 17% of the turn over of the company. (Thums up being the local drink, its share in the market is intact, forcing the company to service the brand, as it did last year Mr. Donald short CEO, Coca Cola India, said that, " we will be absolutely comfortable if Thums Up is No. 1 brand for us in India in the year 2005. We will sell whatever consumers wants us to". Coca Cola India has positioned Thums up as a beverage associated with adventure because of its strong taste and also making it compete with Pepsi as even Pepsi is associated with adventure, youth.
ABOUT PEPSI LOGO Despite the passage of the century and the advancement of technology and trends, the Pepsi logo design still retains its uniqueness. The mesmerizing taste of Pepsi Cola can be noticed in the logo which is a combination of colors, shape and font style. Figure1.1 Pepsi Logo 1893 – 1898 Pepsi was launched as Brad’s Drink in 1893 by Caleb Bradham. Figure1.2 Pepsi Logo 1898 – 1905 In 1898 it was decided to rename Brad’s Drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be used.
The formula changed on 1904 to utilize a cocaine-free cola leaf extract, which remained until 1985. In a bold attempt to change the company direction and revitalize the company, the formula was changed and New Coke was introduced. In a lesson quickly learned, Classic Coke was reintroduced a short three months later, after backlash and extremely low sales and profits dipped. The 80’s were dubbed the era of the cola wars and changing the formula was a failed attempt to win the war. Throughout the years, investments, creative advertising campaigns, diversified product lines and global expansion has created a vast cola empire.
They have integrated corporate social responsibility and sustainable development into the way they run their business. The sustainability programmes are long term investments which over a period of time aim to build value for the business and communities. They have identified the critical material issues which focus on consumer health and wellness, minimising the negative impact on the environment and on how to create value for the communities. In September 2015 Coca Cola was named the beverage industry leader in the Dow Jones World and Europe Sustainability Indices (DJSI) for the second successive year. The Coca Cola Company has taken new initiatives to decrease the use of water and energy in order to reduce waste.
Another of the major reasons why coke is winning this race is because they engage intensely in product differentiation, they are obsessed in maintaining a image very different from all of it competitors. Throughout the years Coke has always kept updating their bottles/ packaging in order to keep their customers interested, no bored. Likewise, Coke is constantly innovating and trying to include as many customers as possible. That is why they launch different coke editions like Coca-Cola Zero that is aimed for people who are trying to lose weight and are concerned about their
Positioning is basically creating the image of product that is constant in the mind of consumers. Positioning helps customers understand what is different about the product when compared with other competitors. Coca Cola desires creating positions that will give their products the greatest benefits in their target markets. Most consumers tends to create an picture of a product by contrasting it to another product. We have seen that through the infamous battles between Coca Cola and Pepsi products and Coca cola had the upper hand most of the times.