Some of the product can cause obesity to the consumer. Opportunities Increasing of the healthy beverages of the Coca Cola Company. Since that many costumer demand healthy beverages, the Coca Cola Company has a chance to expand its product with drinks with low sugar and calories (Abbasi). Threat The threat that face Coca Cola Company is the consumer concern of healthy beverages. The high amount of the sugar, calories and fat this can lose the costumer loyalty.
Coca-Cola is a widely spread and well-known in the whole world drink. However, even such popular drinks still need advertising to involve new consumers and not to lose the old ones. While the first marketing steps in the history of Coca‑Cola were performed in the form of coupons offering free beverage, the situation on the market has radically changed. When the advertising through media became possible, the company has created an image through advertising the drink as a product connected with fun, entertainment, friends, and having a good time. Nowadays, the Coca-Cola is famous for its inspiring and calling to action advertisements.
Social Media Marketing Social media marketing is a part of digital marketing and the use of web, emails, social media platform as a tool for digital marketing of a product. 3.1. Target Audience and Segmentation Segmentation as per Dibb et al (2001) is the process of understanding the differentiation among customers in the target market so that the organization can understand their needs and the market potential and to build strategy to deliver the product or service to satisfy the customer and increase the profit. iTunes has customer segment from all sector of people irrespective of location, country, language and culture. This is because iTunes has globalized its music, video, books, film content to suit to all languages and people.
Situation Analysis Situation analysis is a basic, simple model, the model provides the direction and as a basis for the development of the marketing plan to complete the evaluation of an organization's strength, weakness, opportunities and threats. SWOT Analysis: 1) Strengths Strength is the advantage that a firm has or can acquire over its competitors in meeting the needs of its customers. As for this, Coca Cola is a very famous beverage company leading brands around the world in the world. In the leading brands around the world ranking in their 2007 year global top 100 brands. Coca cola beverage has the highest market share in the world and successful marketing and advertising activities.
Besides, Coca-Cola is also successful due to its supply chain function. Supply chain can be refer as the process of transferring the goods or services from suppliers to the final customers. “We ensure that every link in the chain stretching from bottler to consumer is working together. We cover every aspect of supply from Procurement and Manufacturing (including Quality, Environment, Safety & Health), to Engineering and Logistics.” (Coca-Cola Company, 2013) Moreover, the successful of Coca-Cola is also due to its innovation. For an example, Coca-Cola attracted its customers by introducing some innovative vending machine such as Small World Machine in India, Coke Hug Machine and etc.
An effective brand strategy gives you a significant edge in increasingly competitive marketing . Coca-cola brand development strategy has been far reaching and has managed to stay in the spotlight ever since it became a favorite non- alcoholic drink. Also coca- cola is widely recognized brand across the world but its iconic status, is no incident, result of careful branding and communications . Coca-cola has been world 's valuable brand . Coca- cola brand believed in the following as a way to lead their brand in the market : Affordability: coca-cola is aimed at the all classes in general but middle class in specific, also it means offering a wide variety of desirable, good quality products in proper packages for the right occasions at the" right price" .
Practitioners point to globalization and advances in information technology as being key drivers for the ever evolving nature of SCM. However increased demand in innovative products is equally considered a motivation for the dynamism of SCM The Coca-Cola Case Study Table 1. Coca-Cola Supply Chain Analysis (Yadav et al. 2013). Factor Coca-Cola Supply chain Production Production of Coca-Cola concentrate occurs on a globalized scale.
Promotion is also one of the marketing strategies that led to the success of alibaba.com. The company promotes its services through the use of internet promotion strategy because internet is the best cost effective and fastest promotion tool in the export/import marketplace. The presence of alibaba.com company profile and product/services in major search engines. Another promotion strategy is media advertising, promotes its products and services through mass media. 4.
This is an opportunity for Coca-Cola because music is a big part of how Coca-Cola built a good relationship with teen consumers so that is why Coca-Cola have partnered with the Spotify. They can satisfied the demand of the teen consumers and make it available to more people around the world. This can help Coca-Cola to enlarge the market and also make their consumers loyal to the company. The new technologies like televisions and internet also provide the company a platform to develop their market. Those technologies let the products seem attractive so the demand of the product
Digital Marketing Stuart Carroll Digital marketing, specifically online, has become the most widely used form of advertising for a product or service and is something that is constantly evolving, becoming the primary method of marketing to consumers for many companies. E-Marketing in particular has overtaken TV, radio and print media since the end of the twentieth century and start of the twenty first century. The global reach of e-marketing is something that cannot be competed with. Facebook Facebook, for the most part, can prove to be a very effective tool when targeting your desired demographic for your business. Like any other form of marketing, it is not without its downsides.