Coca-Cola Company Failure
Introduction Ever since the Silk Road connected different countries to one another from its beginning in between 206 BC – 220 AD, individuals and organizations have made transactions with one another over national borders. This has given birth to Multinational Corporations, organizations which operate in multiple countries at once and have the ability to operate in a number of different cultures, societies and legal environments (Upadhyay, 2007). Of course, this does not mean that multinational corporations do not have their fair share of failures. According to Upadhyay (2007), “The success of global business organizations depends upon the utilization of opportunities unleashed in the emerging markets of the world”. Sometimes, organizations …show more content…
They could gradually build up its operations by creating multiple plants which would take many years. They could have even acquired bottlers around the country by offering benefits, but they could always be rejected by bottlers whenever the bottlers felt. The last option was to acquire a company in the country which already had facilities in place which would give them instant access to the entire country’s population (Prasad, 2013). The company decided to go for the last option. Coca Cola The multi-national organization first tried to align itself with Britannia Industries Ltd in 1993, but failed. Britannia Industries Ltd simply did not agree with the demands that Coca Cola as a multinational organization had with operating in the Indian market. When Coca Cola moved their attention to Parle Group, they found that the company was open to being acquired (Prasad, 2013). They acquired the company, and overnight the company suddenly had 60% of the Indian soft drink market. A lot had changed in the years from 1974 to 1993. A number of organizations had sprung up in the snacks and beverages industry with up to fifty companies operating in the industry. However, Coca Cola managed to make the ultimate investment and acquired Parle. In fact, it acquired all of Parle’s brands at once, with Thumbs Up, another soft drink brand joining the company’s ever expanding portfolio (Prasad,
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1039 Words | 5 Pages• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
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833 Words | 4 PagesMultinational corporations had brought numerous opportunity to developing country such as job opportunity, increasing guarantee at employment rate. It is benefited for developing country to improve the economy. According to Management development in international companies in China (Stephen T.K. Li, 1999), China is obtained 10% average annual by multinational companies and foreign companies create over 8 million job opportunity to China people, most importantly, China had a low employment rate before multinational companies enter into China. Consequently, the international companies are benefited to developing economy to developing
Competitive Disadvantages Of Coca-Cola
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2752 Words | 12 PagesThe marketing phenomenon grew even bigger when the small company was bought over by Asa Griggs Candler prior of the founder’s death in 1888. Candler 's decision was what made the Coca Cola Company so successful today due to his interest and aggressiveness in marketing this product. Over the years, Coca Cola had faced many challenges in finding its identity in packing until the
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