A multinational worldwide company such as Coca-Cola has a flexible organizational structure that focuses on product, marketing, fund, and moreover encourages and highlights the importance of teamwork at every level. The Coca-Cola culture is known to be friendly and innovative. The company built its culture around empowering its employee, and considers them to be the most valuable asset. It also encourages teamwork, which makes the employees feel valuable. In addition, it introduces its desire for employees to contribute with different ideas and be innovative.
If you can't compete on good prices, you'll need innovative products and ideas to make your business stand out from the crowd of competition. Coca-Cola have had the Coke product for so long that they need to express their innovation through marketing because they cannot change the way their products are produced, and potential customers will have no drive to buy from them if there is no element of differentiation from competitors. Coca-Cola has really done a good job recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can or bottle of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global.
With a durable commitment to building sustainable communities, the Company is focused on initiatives that reduce our environmental footprint; support active, healthy living; create a safe, inclusive work environment for our associates; and enhance the economic development of the communities where we operate. Coca-Cola’s Code of Business Conduct serves to monitor the actions of their employees consistent with their Company values. The Code helps people do the right thing and play by the rules wherever they operate around the world. Integrity is central to The Coca-Cola Company. Along with the other values of leadership, passion, accountability, collaboration, diversity and quality, it is a pillar of our 2020 Vision.
Brand mantra of Coca Cola Slogan • Open Happiness Value • Coca-Cola’s values serve as a compass for their actions and describe how coca cola behave in the world • Leadership, collaboration, integrity, passion, quality, focus on the market, working smart. Metric Awareness: Best known beverage brand, 90% awareness Attitude: loyal attitude, they have a positive attitude bases on their beliefs Experience: status, appreciation, attention Association: Brand mental map Point of parity (POP) and Points of difference (POD) POP’S • Beverages category • Refreshing flavor • Up-to-date POD’S • Distinctive taste profile • Optimistic view of life • Emotional bond with customer Aspects Emotional: Fun and happiness Functional: Beverage Description: Family and Friend Brand equity Process strategies Clarifying the water Clarifying the water is the first process in the manufacturing process.
This paper explores the history, mission, vision, organizational structure and administrative functions of Coca-Cola and trying to explain some of the leadership and management methods used by the company Every business even from different cultures, cultures that are present within the business depends on the management style and organizational structures that are used. Different types of structures are the role of their culture that is best suited to the organizational structure hierarchy. This type of culture works best by every employee plays a role that had been predetermined and in conformity with the rules and regulations of the work. Work their culture this culture that encourages people to work as a team. This works best in a star structure.
As a global company, we work in countries with a broad array of laws and regulations. But regardless of where we operate, we take care to respect the diversity, talents and abilities of all. Recruiting a Diverse Workforce PepsiCo’s U.S. on-campus recruiting program takes a particular interest in bringing diverse talent to PepsiCo and has yielded outstanding results. In 2013, 63 percent of new hires resulting from college campus recruiting were of people from diverse backgrounds. PepsiCo is also a lead sponsor of the following diversity recruiting conferences: The Consortium; Management Leadership for Tomorrow; Reaching Out MBA; National Black MBA; Enactus and LIMEConnect.
Abstract Corporate social responsibility becomes an essential part in business internationally and the corporate social responsibility will enhance the quality of life in terms of workforce, families and community as whole. India was the largest beverages maker coca cola was involved in a number of community focused on CSR initiatives and these initiatives such as the rainwater harvesting, restoring the groundwater resources, recycling, and sustainability needs further accelerations to revolve those issues in India. In 2003 there were many problems and issues happened such as the presence of pesticide residues in its beverages and water resources polluted issues, so that the Coca Cola Company participated to resolve these issues by engaged
It makes them have a long- term and clear plan for business and give them “Roadmap” to win our bottling partner. Firstly, about Coca Cola’s mission Their Roadmap begins with their mission, which is enduring. It claims their aim as a company and serves follow the standard they consider to act. • To refresh the world... • To inspire the happy moments and optimism... • To create value and make a difference. Secondly, focusing on the Market • Concentrate needs of their consumers, customers and franchise partners • Enter the market and listen, observe
A market oriented firm strives to meet the needs and wants of its customers through its product mix. Its business philosophy is based on “The Marketing Concept” which states that the planning and coordination of all company activities needs to revolve around the primary goal of satisfying customer needs in the most effective means to attain and sustain a competitive advantage and achieve company objectives over time1. The PepsiCo company is a prime example of a market-oriented firm. Its mission statement “As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth.
MARKETING MIX The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- product, place, price and promotion. Product • Energy drinks • Soft drinks • Juice drinks • Sports drinks • Tea and coffee • Water Product overview of coca cola Coca cola made its return to india in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Originally introduced ij 1977, thums up was acquired by the coca cola company in 1993. This