Coca Cola Management Function

3.0 MANAGEMENT FUNCTION OF THE COCA- COLA COMPANY

There are four major functions of management of the Coca-Cola Company which are as follow:

3.1 Planning

3.2 Organizing

3.3 Leading

3.4 Controlling

3.1 Planning

There are three level of managers in the Coca-Cola Company. The setting goals and objectives of the company is the responsibility of the top level management. Upper level managers also need to planing in order to achieve the goals.

3.1.1 Strategic Goals

The setting of goals in the Coca-Cola Company and will change continuous. The goals are set by the Managing Directors of the company after getting the clearance from the headquarters. Every year in the annual meeting they have a review of their strategy to make sure they are moving with

 Reactive the discontinued customers.

3.1.3 Operational Goals

The operational goals are also set by the Managing Director of the company. Before carry out these goals, the manager talk over the goals with lower level employees and after confirm them they implement the goals officially. The company uses Management by objectives (MBO) in this type of goals. Every employee assigned is told about what the organization is expecting from him/her and then his evaluation is done on the basis of organization’s rules and regulations.

3.1.4 Decision Making

Decision making is the focusing process in the company. The top level managers responsible in this part. They need to come out with all the possible alternatives are kept in mind before going for the rationally economic solution, this is the classical model.

The top level managers do not consult with any employee in case of programmed decision making. The line managers of the middle level management made the ordinary routine decisions after getting the permission from the general manager.

The following are the decisions which are taken by the top level of management in the Coca-Cola

All the promotions of the employees are based on their performances.

3.2.3 Delegation and Accountability

There is a high percentage of delegation in the company. The work is done with proper authority and responsibility. Every manager is made accountable for the actions of his or her subordinates. All the subordinates are guided very keenly by their respective managers at the time of accomplishing some goal. Keeping the delegation process on the other side the managers also motivate their subordinates to boost up their energy and make them more effective by using different methods so that can increases their performance, quality of work and satisfaction of the customers.

3.2.4 Resource Allocation

The Coca-Cola Company has given the authority to managers to use the resources of the company when the issue of resource allocation comes into action where ever and whenever they are needed. Only they are required to get the approval from the manager if those assets belong to his department. The resources can be capital, labor, machinery or anything