Marketing Planning Process: Coca-Cola

Marketing Mix

The marketing mix is probably the most crucial stage of the marketing planning process. The marketing mix refers to the combination of the four factors (price, promotion, product, and place) that make up the core of a business’s marketing strategy.

Product

Organizations must consider items on three unique levels, which are the center item, the genuine item and the enlarged item. The center item is the thing that the purchaser is really purchasing and the advantages it gives. Coca Cola clients are purchasing an extensive variety of soda pops. The genuine item is the parts and components, which convey the center item. Customers will purchase the coke item as a result of the elevated expectations and high caliber of the Coca Cola

Fanta, Sprite, Coca Cola and so on in spite of the fact that they might be displayed as various lines they work under the name of Coca Cola.

Recommendation

Subsequent to finishing our venture we have concocted taking after proposals for the Coca Cola Company, which are taking after:

• Currently in Pakistan there are just two kind of Coke accessible, organization can develop their portfolio by presenting new flavors.

• According to the review directed by a global firm Pakistani individuals like less sweet cola drink. So, the Coca-Cola Company ought to consider acquiring developments their items for instance new eating routine flavors or possibly more squeezes in order to satisfy the need of nearby market.

• Marketing group ought to attempt to expand the accessibility of Coke in provincial territories.

• Coca Cola Company ought to consider delivering Coke Can locally. Since at present coke Cans are just pirated from abroad and sold at high costs. The Coca Cola Company can benefit from this element.