Coca Cola Marketing Mix

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Our Coca-Cola company have 4 types of marketing mix .The first of marketing mix is product .Coca-Cola company is an organization that provides value for their consumers and customers .Customers are their energy source for Coca-Cola organization .Coca-cola company focuses more on improving their product itself either by design, taste, ingredients, size, convenience, and other side .Coca-Cola company starts creating their value and achieve goals by creating greater type of brands, pricing and packaging all at affordable prices. Coca-Cola Company target advertise that fulfills a wide mixture of social customers around the globe. Other than that, Coca-Cola items additionally concentrate on their client way of life regarding fulfillment. For instance,…show more content…
Coca-Cola Company has more than hundred sorts of items and needs their clients to have a go at something reviving and new. It truly comes down to decisions for purchaser regarding coca cola products. The Coca-Cola brands include Fruitopia, Fanta, Sprite, Dasani, Nestea and other brands. One of Coca-Cola’s slogans is “Open Happiness.” This was represented to the consumers as a picture that when consumers get their Coca-Cola product, they will enjoy more with their Coca-Cola products.The Coca-Cola’s current value proposition is “The Coke Side of Life” which represents happiness when consumer open up a can of coke or other type of Coca-Cola product. “The Coke Side of Life” explains that it is an enjoyable, comfortable, and sociable environment when one actually enjoy with a Coca-Cola…show more content…
There are 3 types of promotional marketing activities, the first is promotion mix. Promotion mix of public relationship means the public relationship is trustable like news stories, features, sponsorship, and event as it seems more real and believable to readers. Coca-Cola began another story to advance their new items in our nation, Malaysia. For example, Coca-Cola Company will do a sponsorship on any games amusement occasion held to build attention to the new products. Second of promotional marketing activities is marketing communication mix, the marketing communication mix is situated of instruments utilized as a part of different mixes to correspond with the target audience. The Primary Tools are sales promotions, publicizing, individual offering, advertising and direct marketing. Coca-Cola organization use promotion to publicize to the public. The third type of activities is channel of communication and it is separated into 2 types which is verbal and nonverbal .The Coca-Cola company use in direct contact with its customers through verbal communication. Non-verbal communication covers a wide range of methods. These include visual elements such as the Coca-Cola logo, advertisement in newspapers, television, internet, radio and other media, as well as the company 's image. This helps to determine the company’s brand
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