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Coca-Cola Company Objectives

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EXCEUTIVE SUMMARY
Coca Cola is preparing to launch new product, Flip, in a market. Our product offers pure experience and taste of fruit at a value added price. We are targeting all the people in consumer and business market in dry and hot areas, taking the advantage of higher demand.
The primary aim is to achieve first year Pakistan’s sales of 300,00 units. The financial objectives are to achieve first year sales revenue of Rupees 50 million.

TAG LINE
"Share happiness"

OBJECTIVE
First year objective: we are aiming for unit slaes volume of 300,000
Second year objective: to sell a combined total of 1.5 million units of this and other products and break even early in this year.

CURRENT MARKETING SITUATION
As a Chandler founded the Coca Cola …show more content…

The financial objectives are to achieve first year sales revenue of Rupees 50 million. During the second year we plan to introduced more flavors with purer taste.

PRODUCT INGREDIENTS
100 % pure orange Juice % Daily value
Sodium (mg) 0
Potassium (mg) 12
Protein (g) 2 g
Vitamin C 120
Sugar (g) 22 g
Vitamin B6 6

SHELF LIFE
Normally unopened refrigerated orange juice has an average shelf life of one or two weeks. Once opened, it lasts between five and seven days. You will typically know that your orange juice is sour even before you look at its stamped expiration date, since it may start to ferment or form mold.
POSITIONING
Using product differentiation , we are positioning the flip as most convenint and value added product for personal connsumption. Our marketing will focus on multiple communication, free samples in malls, entertainment and information capabilities tht will differentiate the flip form other product.

ANALYSIS
SWOT ANALYSIS MARKETING STRATEGY OBJECTIVES :
1 The production of unique, innovative and such a healthy product that will differentiate flip juice from other

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