Coca Cola Marketing Strategy Essay

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Coca Cola Company is the world’s leading soft drink maker, operates in more than 200 countries around the world and owns or licenses more than 500 brands of non-alcoholic beverages. Coca Cola also known as “Coke” began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains.

Internal marketing strategies use to maximize sales
SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique used in many marketing scenarios. SWOT consists of examining the current activities of the organisation; its Strengths and Weakness to analyse the internal market strategies and
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Coca-Cola offers variety of brands such as Coca-Cola Classic, Diet Coke, Fanta, Sprite, etc. The Coca-Cola brand has been adopted the strategy of global brand. They are considering the world market as single market place and use consistency marketing strategy for many years.
Price strategy of coca in order to provide appropriate price to consumers and make them comfortable about price and product quality, short the distance between introduce products and customers. Coca-Cola have a high market share, competitor pressure has forced customer sensitivity to price to be fairly high, sales volume is of course high and profit margin is fairly low as the Coca-Cola products are fast moving consumer goods. The price strategy is based on the customers’ psychology.
Research and development new beverage packaging and product portfolio of Coca-Cola is one of the solutions for Coca- Cola to expand competition. It can help gain brand value and improve the customers’ satisfaction. Improve packaging by beautiful and creative design, useful to create new feeling for customer: unique, funny, style and fresh. Besides good design, the beverage container is unique in the way the consumer is encouraged to re-use it. The material to produce beverage is friendly with environment (eco- friendly). Increase brand value for Coca- Cola. This product can satisfy

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