Coca Cola Marketing Strategy Essay
Introduction:
Coca Cola Company is the world’s leading soft drink maker, operates in more than 200 countries around the world and owns or licenses more than 500 brands of non-alcoholic beverages. Coca Cola also known as “Coke” began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains.
Internal marketing strategies use to maximize sales
SWOT ANALYSIS
SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique used in many marketing scenarios. SWOT consists of examining the current activities of the organisation; its Strengths and Weakness to analyse the internal market strategies and
…show more content…
Coca-Cola offers variety of brands such as Coca-Cola Classic, Diet Coke, Fanta, Sprite, etc. The Coca-Cola brand has been adopted the strategy of global brand. They are considering the world market as single market place and use consistency marketing strategy for many years.
Price strategy of coca in order to provide appropriate price to consumers and make them comfortable about price and product quality, short the distance between introduce products and customers. Coca-Cola have a high market share, competitor pressure has forced customer sensitivity to price to be fairly high, sales volume is of course high and profit margin is fairly low as the Coca-Cola products are fast moving consumer goods. The price strategy is based on the customers’ psychology.
Research and development new beverage packaging and product portfolio of Coca-Cola is one of the solutions for Coca- Cola to expand competition. It can help gain brand value and improve the customers’ satisfaction. Improve packaging by beautiful and creative design, useful to create new feeling for customer: unique, funny, style and fresh. Besides good design, the beverage container is unique in the way the consumer is encouraged to re-use it. The material to produce beverage is friendly with environment (eco- friendly). Increase brand value for Coca- Cola. This product can satisfy
Coca Cola Rhetorical Analysis
1264 Words | 6 PagesCoca Cola: Share a Coke and Happiness 1. Introduction: Coca Cola Share a Coke This Summer Has anyone ever told you you can’t buy happiness?
Essay On The Cola War
770 Words | 4 PagesThe cola war occurred in the 1900s, continuously encouraged by the people. In the article by the Onion “Ad Industry War Veterans Honored with Memorial,” the Cola War is discussed in a satirical way that depicts it similar to an actual war. This was done in order to address the problem with society, criticizing how it deals with issues. By illustrating the issue that way, the author hopes to make a change in society by persuading people to reevaluate what should be considered important. The piece was written using anecdotes, irony, and allusion to get the author’s point across, presenting the argument in a way that ridicules the way society acts overall.
A Million Dollar Commercial Essay
799 Words | 4 PagesSuper Bowl LII: A Million Dollar Advertisement Upon the first Sunday of February each year, the two remaining football teams in the NFL come together to compete and continue a national holiday that dates back to 1967. In that inaugural year, it cost approximately $40,000 to occupy a slot of time on the television screens of 50 million people around the country. 51 years later, in 2018, that price has been heightened to between 5 and 5.5 million dollars, now attracting nearly 100 million viewers each year.
Coca Cola Rhetorical Analysis Essay
1061 Words | 5 PagesAdvertising is the best way to get a message across to a certain audience. It serves as a mean of communication of a product or service. It is broadcasted through every media around the world in order to make any product known. The brand Coca Cola is one of the most known companies in the world; their main product is a type of beverage. Throughout the years, this company has been making history with their worldwide advertisements.
Ansoff Swot Analysis
1646 Words | 7 PagesSWOT ANALYSIS 4 3. ANSOFF MATRIX 5 3.1 Market Penetration 6 3.2 Product development 6 4. SEGMENTATION 6 4.1 Market Segmentation 6 4.2 Target Market Strategy 8 5. POSITIONING 8 5.1.1 Product 8 5.1.2 Place 8 5.1.3 Promotion 8 5.1.4 Price 9 5.1.5 People 9 5.1.6 Process 9 5.1.7 Physical evidence 9 6. MARKETING STRATEGY 10 6.1 The Product Plan 10 6.1.1 Competitors 10 6.2 Advertising 11 7.
Coca Cola Demand Curve
1041 Words | 5 PagesThe more a product is found desirable the more likely will the person buy it. Effective advertising and positioning attracts customers. The brand equity of Coca cola is very high and it has established an emotional connect with consumers. Coca Colas brand slogan “Open happiness” has successfully positioned the brand as a global icon of happiness. Such connects are very important in order to persuade a consumer into buying the brand.
Compare And Contrast Coke And Mcdonald's Global Branding Strategies
2752 Words | 12 PagesBut with the changing tastes of consumers, it has expanded its menu which now includes salads, fish, wraps, smoothies, fruits and seasoned fries. The Coca-Cola Company, makers of coke, sprite, fanta, diet coke, coca-cola zero etc. The coca-cola company operates/sells beverages in more than 200 countries around the world. The most popular and selling drink of the company around the world is coke.
Macro Environmental Analysis Of Nike
2130 Words | 9 PagesIn the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.
Coca Cola Market Structure Analysis
1093 Words | 5 PagesCoca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi. Therefore,
Coca Cola Product Differentiation Strategy
785 Words | 4 PagesThis aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
Coca Cola's Strategies To Maintain Competitive Advantage
1388 Words | 6 PagesAmong them, coca cola’s products are generally made available through intensive distribution. Intensive distribution for the newest product has allowed to maximize contact with customers and become very successful. It usually goes with heavy promotion, lower prices and large target market. Coca cola’s product are mainly distributed in a wide variety of locations including corner stores, convenience stores, restaurants, hotels, shopping mall petrol station and many, many
Executive Summary Of Coca Cola
7179 Words | 29 PagesEXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers.
Swot Analysis Of Theme Park
1101 Words | 5 PagesSWOT Analysis SWOT analysis is a tool that helps in assessing the Strengths, Weaknesses, Opportunities, and Threats involved in any commercial business. An individual or firm look at the strengths and weaknesses which are in relation to the internal operations of the business and can be controlled by the firm, whereas the opportunities and threats are facets which are exterior to the business and not controlled by them (Kerzner, 2015). A detailed SWOT analysis of our new product, The World of Monopoly, introduced by the organization is as follows: Strengths • The World of Monopoly theme park and resort will be strategically located on Sheikh Zayed Road just after the ever-popular Ibn Battuta Mall, the theme park will also become the
Michael Porter's Diamond Model
1447 Words | 6 PagesCoca-Cola uses those nine elements. They have their existence in any country. Coca-Cola has faith in innovation which they think that is something new that creates value and they have believe that innovation is not a function or a department, but rather an approach that is embraced across their entire company. Coca-Cola is working to execute and maintain programs that aid assure their success in including the similarities and differences of people, cultures and ideas. Coca-Cola tends to make best of opportunities based on their skills.
Competitive Disadvantages Of Coca-Cola
929 Words | 4 PagesFor the Coca-Cola, recognized its brand to be the best global brand around the world. Nevertheless, PepsiCo still working hard and catching up right behind the Coca-Cola, become the biggest rival for Coca-Cola in non-alcoholic drink industry. So what are the competitive advantages these both companies do have, let us discuss. 4.1 Distribution Method Coca-Cola conquer the market by having a very extensive distribution through partnership with bottling partner. Hindustan Coca-Cola Beverages Pvt. Ltd, is the largest bottling partner of the Coca-Cola Company in India, by owning 24 bottling plants at strategic location in various states widely covered across India, has an extensive distribution system spanning more than a million outlets.
More about Coca Cola Marketing Strategy Essay
Coca Cola Rhetorical Analysis
1264 Words | 6 PagesEssay On The Cola War
770 Words | 4 PagesA Million Dollar Commercial Essay
799 Words | 4 PagesCoca Cola Rhetorical Analysis Essay
1061 Words | 5 PagesAnsoff Swot Analysis
1646 Words | 7 PagesCoca Cola Demand Curve
1041 Words | 5 PagesCompare And Contrast Coke And Mcdonald's Global Branding Strategies
2752 Words | 12 PagesMacro Environmental Analysis Of Nike
2130 Words | 9 PagesCoca Cola Market Structure Analysis
1093 Words | 5 PagesCoca Cola Product Differentiation Strategy
785 Words | 4 PagesCoca Cola's Strategies To Maintain Competitive Advantage
1388 Words | 6 PagesExecutive Summary Of Coca Cola
7179 Words | 29 PagesSwot Analysis Of Theme Park
1101 Words | 5 PagesMichael Porter's Diamond Model
1447 Words | 6 PagesCompetitive Disadvantages Of Coca-Cola
929 Words | 4 Pages