The aim of The Coca-Cola Company is 'to be the world 's leading provider of branded beverage solutions, to deliver consistent and profitable growth, and to have the highest quality products and processes. In order to attain this goal, the Company has developed six strategic priorities and has incorporated this into its business: 1. Accelerate carbonated soft drinks growth, led by Coca-Cola 2. Broaden the family of products, wherever appropriate e.g. bottled water, tea, coffee, juices, energy drinks 3.
Company and Product Background Coca Cola Company’s history started at 1986 with the curiosity of a Dr. John S. Pemberton, who is pharmacist from Atlanta, Georgia. Dr. John Pemberton made up the Coca Cola formula in a three legged brass kettle in his back garden. Dr. Pemberton’s bookkeeper Frank Robinson suggested the name. Frank Robinson also was perfect calligrapher. The flowing letters of ‘’Coca Cola’’, which has been the famous logo of today, was first scripted by Frank Robinson.
Organizational Change and People Development in Coca-Cola Company A pharmacist named Dr. John S. Pemberton came up with a unique flavored soft drink in 1886. Few years later, Asa Griggs Candler bought the formula and integrated with Coca-Cola Company to come up with the largest most popular beverage company. Coca-Cola is placed in over 200 countries worldwide with a head office located in Atlanta, Georgia. Their major activities are to produce and sell concentrates, beverage bases, and syrups to the bottling companies. The later companies will handle the packaging and distribution of the product to customers and retailers (Coca-Cola, 2015).
Coca-Cola is the most valuable ($ 77,839 billion) brands in the world. Coca-Cola is currently in 200 countries around the world. Chances are, you go, you will find Coca-exist in any country on the market. This huge Coca-Cola's global presence also caused a huge brand-building. Coca-Cola's worth around 79.2 billion dollars.
People drink less CBS when it’s cold outside. So, yes weather has a huge impact on the sales of the company Social • Brand Image Coke creates strong feeling and impression on the consumers that whenever people see coke bottle with red label they suddenly start feeling thirsty and feel a need to have a drink & always associate it with happiness • Consumer attitude & opinion In a research it was revealed that Coca-Cola is the brand associated with happiness (Coca-Cola, 2010). The result of the survey revealed that people participated in research said it’s the taste that makes them smile others said sharing a bottle of Coca Cola with family and friends can provide any opportunity to spend time together(Coca-Cola,2010) • Life style Trends 70% baskets contain Coke while doing monthly grocery. It is penetrating more in shopper basket. Majority of people are showing more interest in healthy lifestyle.
Age and life cycle can be tricky variables because there are different needs and wants as accord to the age of a person. The main sector in which Coca-Cola Company targets is the youth because there is a much need of refreshment and energizers to cope up with their daily activities. *Gender Gender is also an issue needed to be given prior by Coca-Cola. Men and women tend to have different attitudinal and behavioural orientations, based partly on genetic makeup and partly on socialization practices. Coca Cola targets both genders with its wide variety of drinks.
The new Coca‑Cola bottle was distinctive because it could be recognized in the dark and it effectively set the brand apart from the competition. The contoured Coca‑Cola bottle was trademarked in 1977. Later in the 1980s, the company came out with memorable slogans such as “Coke is It!”, “Can’t Beat the Feeling” and etc. After that, Coca‑Cola experimented with computer animation, and the “Always Coca‑Cola” campaign was launched in a series of ads featuring animated polar bears. The majority of the hourly workers at Coca-Cola’s U.S. bottlers are unionized.
The good results lead to evolution into the current Coca-Cola Company. Some of Coca Cola’s key routines and capabilities are the recipe, packaging, and advertising strategies. They refined their routines through the years for more success. So, all routines changed in the routines they are now through constantly refining their