The Pepsi brand manufactures many drinks like Diet Pepsi, 7UP, Mountain Dew, Lipton Ice Tea, and Miranda. The Pepsi Refresh Project was launched in the year 2009, instead of spending money for advertising during the Super Bowl series they decided to use the same money for special grants. The company decided to award grants to consumers whose ideas garnered maximum
Unlike Pepsi Cola always trying to win the heart of the people. Where Pepsi's goal is constantly changing, and targeted young people, Coca-Cola for all ages of people. For example - - Positioning Amitabh Bacchan, Sachin Tendulkar, Aishwarya Rai, Amir Khan also by celebrities who like to do
The name “Crystal” defined as clean, pure and clear. Even though Crystal Pepsi is colorless and had clear look from the outside packaging, it did not have the pureness of taste. The name failed to attract Generation-X to try and purchase. Other than that, with the perception and impression of current Pepsi-Cola drinks, it was difficult to accept Crystal Pepsi as healthy drink by consumers. Crystal Pepsi was lack of product elements in marketing where the attributes, information and use value of the product was not clearly identified by the consumers.
is not so successful as Coca-Cola but it still be well known with its major product, Pepsi. One of PepsiCo.’s competitive advantage is its variety product line. In 2001, PepsiCo. stated in 38 percent more revenue than Coca-Cola despite it was stated $16 billion sales in soft drinks. This is because besides of compete with Coca-Cola in soft drink market, Pepsi also introduce some snacks and breakfast, such as Quaker Oat, Lay and others (Business Insider, 2012).
In the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
According to Wong et al., “PepsiCo is using brand portfolio strategy to achieve synergistic benefit through economies of scope and market power, where the product Pepsi is categorized under the Fun-for-You brands portfolio which cater to global and regional flavors” (2014, p.6).This positions Pepsi as a competitive and alternative refreshment in the beverage and specifically soft drink industry suitable for consumptions. Using tailored advertisements that link Pepsi to the broader society, it assists to capture the attention of the greater population in the globe or per continent. Pepsi also seeks to position itself through targeted marketing. For example, to the young generation, Pepsi can manage to attract potential consumers through lively marketing campaigns associated with the energetic
4PS OF PEPSI AND COCA COLA Coca-Cola has a substantial item class including e.g. diverse kind of cola beverages, caffeinated beverages, squeezes et cetera. This likewise applies to Pepsi, which works also in the nourishment business. Ruler of the cola beverages is without a doubt the Coca-Cola Classic, which is the most sold soda pop on the planet. It has get to be with a considerable measure distinctive flavors too like lemon, cherry and vanilla.
Coca-Cola's direct competitor is PepsiCo whose strength is low carbonated & energy drinks, weakness is snack foods. PepsiCo uses celebrities to attract customers. 60% of its profits come from snack foods & 40% from drinks, PepsiCo has growing profits by 15% per annum. With Coca-Cola's strength being in fizzy drinks, competitors would try to capitalize on its weaker products. Coca-Cola has recently acquired Subway soft drink business, which was previously served by Pepsi.
Their advertising often seen as the “family friendly” bran with the use of their cute characters. But Pepsi on the other hand, have always had a more youthful approach. Some examples of the company’s feuds are; The Pepsi Challenge, this test took place all around the world, the staff would ask the public to blind-taste two drinks, one being Pepsi and one being Coca-Cola. As a spiteful response Coca-Cola then later decided to run a very similar promotion much like the the ‘Pepsi Challenge’ with it’s Vault drink and Pepsi Co’s Mountain Dew. (Bold,
The SWOT analysis comes under the micro environment A. The SWOT analysis of PepsiCo is stated below i. The strengths of our company Pepsi is:- • PepsiCo is the largest soft drink company in America and second largest company worldwide based on net revenue earned. • PepsiCo has acquired several brands like Pizza Hut and Kentucky Fried Chicken (KFC) in order to distribute and market them with its own brand. • PepsiCo brand stands for quality has loyal customers all over the world • PepsiCo was the first company which introduced the use of cans and bottles and introduces new and innovative product packaging.