Coca Cola Micro Environment Analysis
Q1.Actors of Micro Environment
Company Name: The Coca-Cola Company (Soft Drinks)
Competitors:
• Pepsi (http://www.pepsi.com/)
• F&N (http://www.fnnfoods.com/)
• Dr. Pepper Snapple Group (http://www.drpeppersnapplegroup.com/careers/)
Suppliers:
• Perfect Plastic SD. Bhd. (Plastic Bottle)
• Central Sugar Refinery Sdn. Bhd. (Sugar)
• Kian Joo Can Factory Sdn. Bhd. (Can)
Intermediaries:
• AEON CO. (M) BHD. (Resellers)
• DKSH Malaysia (Physical distribution firms)
Customers:
• People that already trust in Coca-Cola
• Teenagers who are not allowed to drink alcoholic beverages
• People who are already addicted to drink Coca-Cola
• People that who are a “brand lover” of Coca-Cola
Public:
• Star Media Group Berhad. (Media Public)
• [CAP], Consumers’
…show more content…
This is an opportunity for Coca-Cola because music is a big part of how Coca-Cola built a good relationship with teen consumers so that is why Coca-Cola have partnered with the Spotify. They can satisfied the demand of the teen consumers and make it available to more people around the world. This can help Coca-Cola to enlarge the market and also make their consumers loyal to the company. The new technologies like televisions and internet also provide the company a platform to develop their market. Those technologies let the products seem attractive so the demand of the product …show more content…
This is an uncontrollable problem that Coca-Cola will be faced. Among the increasing of the cost of product, the market price of the product will also increase, this will cause the company Coca-Cola facing a risk that losing the customers that who can’t afford the price of the product because Coca-Cola is a desired product and not a necessity product. During the recession, the behavior of the consumers will change as well. Since Coca-Cola is a big company which has huge brand awareness and also unique selling tactic so the sales volume of the Coca-Cola company are not declining, this show that the recession is not really affected the sales volume of the Coca-Cola
Argumentative Essay: Why Artists Should Use Their Music In Advertising
572 Words | 3 PagesArtists should use their music in advertising because they will be able to make larger sums of money in addition to gaining popularity. A important reason artists should put their music in ads is because they will be able to make more money. According to Carter, data journalist David McCandless says that "a signed solo artist would need about 5,478 iTunes downloads of a song per month versus 4,200,000 YouTube streams per month just to make the U.S. minimum wage." This clearly shows that artists do not make enough money from just streaming music. As people move more toward music streaming, artists will continue to earn less money.
The Beatles Pop Music And Youth Culture Analysis
1551 Words | 7 PagesNevertheless, it is important to note that the relationship between pop music and youth culture is a two-way relationship. As much as these pop stars influenced young people, the youth culture, as well, constructed the pop music because young people are what made these pop culture possible and allow the pop stars to rise and live in fame, without these youth, pop music would not have been as successful as it was. For this reason, both pop music and youth culture go hand in hand as they work to reinforce and define one
Ap World History Dbq Essay
765 Words | 4 PagesCoca Cola became such a well known American Icon because it was a suitable drink for everyday consumption by people of all ages unlike alcoholic drinks and wasn’t bitter like coffee and tea. Also, Coca Cola was always there during hard times in American like the Depression and the Prohibition period. It became well establish by people that journalist William Allen White declared “it was a sublimed essence of all America stands for…” 31. During World War II and the Vietnam War, wherever the American soldiers landed the Coca Cola Company followed, remained the soldiers of home and boosting their morale. The Coca Cola also made factories wherever they landed establishing themselves in every continent on Earth to every known countries and territories.
Argumentative Essay: Why Artists Should Be In Commercials
614 Words | 3 PagesAdvertisements help pay an artist’s bills which allows them to make more music. Commercials can also help pay for the costs for tours and artists can make an innumerable amount of money. Promotions can bring a more varied audience to a musician and can help bands gain popularity. By having more people listening to an artist’s music, a musician can be given a sense of reassurance to write more songs. Recently people are debating about whether advertisers should be allowed to use a musicians’ music.
Pestle Analysis Of The Music Industry
2724 Words | 11 PagesAccording to RIAA statistics, the blossom of the industry began with the comparison of offline and online sales. With the popularity of digital, music industry focused on new strategies to develop their companies. From the above analysis it can be understood that the Music industry in UK is flourishing. But it still may be assumed difficult target for a new company. Internet and new technologies are developing every day and decline more and more new entrants in the market.
Microeconomic Project: Case Study Of Pepsico
819 Words | 4 PagesECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
Macroeconomic Factors Affecting Starbucks
707 Words | 3 PagesPolitical • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.
Macro Environmental Analysis Of Nike
2130 Words | 9 PagesIn the assignment, it will discuss the sports brand Nike which specifically focuses in Chinese market. There are three main content areas in this assignment. The first part is a macro environmental analysis; the next part is the target customer profile; the last part is the analysis of marketing strategies. Macro Environmental Analysis: Nike is a very well-known market leader. It is an international brand, their products are selling in the worldwide including China.
Pepsico Political Factors
724 Words | 3 PagesThis service helps the school, educators and parents to promote healthy eating habits among school students. There are variety of products such as bottled waters, juices, sports drinks and low calories carbonated soft drinks available for the school to decide where and when to sell. PepsiCo supports sustainable packaging policy, whereby they strive to lessen harm caused to the environment but yet still meeting the cost and performance criteria expected from consumers and customers. For example of PepsiCo sustainable packaging policy involves recyling materials, minimizing post industrial waste and achieving a lower carbon footprint. PepsiCo is aware of the differences in culture worldwide.
Coca-Cola Political Factors
814 Words | 4 PagesBecause of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products
Zara Macro Environment Analysis
888 Words | 4 PagesThe conditions that the economy environment included, that is, the inflation, employment, monetary and fiscal policy… in a specific sector or region. The macro environment is closely linked to the general business cycle, as opposed to the performance of an individual business sector. -Physical factors: municipalities growth, population go to the regions are more developed, so we have to considerer what are these areas to create there our business. Climatic diversity, Zara knows this diversity so the clothes that it produces will be linked with the climatic of the region, for example, the North is cold, so the winter´s season arrives before.
Coca Cola Market Structure Analysis
1093 Words | 5 PagesCoca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
Coca Cola Product Differentiation Strategy
785 Words | 4 Pages1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized.
Coke And Pepsi Case Study
1101 Words | 5 PagesIn the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
Pestel Analysis Of Advertising
1564 Words | 7 PagesFrancis Aguilar (1967) is the first known reference to the origin of the PESTEL analysis. In his study known as Scanning the Business Environment, he studied the environmental factors that affect business environment and come up with the first acronym ‘ETPS’ which meant the Economic, Technical, Political and social factors (Aguilar, 1967). Later Arnold Brown (1967) focused on the study and came up with a new perspective towards the study of social-technical, economic, political, and ecological (STEPE) factors. In 1980, Porter among other authors scanned the business environment and came up with the current acronym PESTEL meaning political, economic, social, technological, legal, and environmental factors (FME, 2013). According to Collins (1997),
More about Coca Cola Micro Environment Analysis
Argumentative Essay: Why Artists Should Use Their Music In Advertising
572 Words | 3 PagesThe Beatles Pop Music And Youth Culture Analysis
1551 Words | 7 PagesAp World History Dbq Essay
765 Words | 4 PagesArgumentative Essay: Why Artists Should Be In Commercials
614 Words | 3 PagesPestle Analysis Of The Music Industry
2724 Words | 11 PagesMicroeconomic Project: Case Study Of Pepsico
819 Words | 4 PagesMacroeconomic Factors Affecting Starbucks
707 Words | 3 PagesMacro Environmental Analysis Of Nike
2130 Words | 9 PagesPepsico Political Factors
724 Words | 3 PagesCoca-Cola Political Factors
814 Words | 4 PagesZara Macro Environment Analysis
888 Words | 4 PagesCoca Cola Market Structure Analysis
1093 Words | 5 PagesCoca Cola Product Differentiation Strategy
785 Words | 4 PagesCoke And Pepsi Case Study
1101 Words | 5 PagesPestel Analysis Of Advertising
1564 Words | 7 Pages