Coca Cola Mission Plan

1. INTRODUCTION

1.1 Company Overview

In 1886, Coca-Cola was invented by a pharmacist named John Pemberton, in the late 19th century. Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The Coca-Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world 's most valuable and recognizable brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia, Dasani, Fuze Tea and Del Valle. Globally they are the Number 1 provider of sparkling beverages, ready-to-drink coffees, and

The Vision, Mission and Values of the company are as follows:

Vision

To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver:

People: Inspiring each other to be the best we can be by providing a great place to work

Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people 's desires and needs

Partners: Nurturing a winning network of partners and building mutual loyalty

Planet: Being a responsible global citizen that makes a difference by helping to build and support sustainable communities

Profit: Maximizing long-term return to shareholders, while being mindful of our overall responsibilities

Productivity: Being a highly effective, lean and fast-moving organization.

Mission

To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions.

Company

This structure is efficient for Coca-Cola since it is a very large company. The organization has two operating groups called Bottling Investment and Corporate. There are always operating groups divided by different regions. Each of these divisions is again dived into geographic regions. Coca-Cola is as an ethnocentric MNC because its domestic operations are very similar to its international operations. Regardless of the country or region, Coca-Cola operates the same way and sells the same brand and type of soft drink. The company has tight control over its operations from head