Coca Cola Product Differentiation Strategy

Matthew Ferguson BUSI 400 June 15, 2015 After reading 20 of the latest press releases from PepsiCo, that Pepsi is actually pursuing is product development, market development, and finally forward integration. Pepsi focuses on performing near and long term investments, having future plans on making global investments. The first strategy that Pepsi is pursing is product development, a strategy used by a company to increase sales by modifying or upgrading a product. This entails a lot of research and development expenditures and a main reason being to be major competitors offering better quality products (David & David, 2015, p 138).

Molson Coors Brewing Company has a leading impact on the world, both in its brewing capacity, and it’s around the globe reach. The organization as a whole is very large and very intriguing. Their style of business is unique to them and the success they experience is a part of it. Throughout this case study, the company will be broken down and examined as it is, piece by piece, routing out who they are and what they do in the world. By the analyzation of the company, its primary goals and functions will be seen and interpreted into how they run as a company.

Furthermore, when a worker tells the other workers what a great company they work for, it entices them to apply for a job at that firm. This

All of these different drivers allow Chipotle to earn high profits because they increase the customer’s willingness to pay. The differentiation approach has held strong for the brand since 1993. The strength of their stock, high yielding profits and imitating competitors are all examples of the differentiation strategy being a success within the firm. Chipotle implements this differentiation strategy by promoting green farm to table.

When employees see they are valuable to the company and they are secure it gives them confidence and in return they give their loyalty to the

But product differentiation requires a lot more efforts in research and development as

It would aim at establishing a strong customer lifetime value. It would also search for new markets in other

To: Executive Level Member Full Name From: Your Name and Institution/Department you are representing Re: Case Analysis Date: Date Subject: Analysis of Coke’s Downward Trajectory in Line With Vision 2020 It has come to our attention that soda consumption is in a fall in the US and the main reason being Americans turning away from sugary beverages. As requested, we have therefore, evaluated the causes of the downward trajectory of soda and the desirability of reversing this downward trend in soda sales. Based on our analysis, we have reached the following conclusion: 1.

Besides that, product differentiation is one of the threats of new entrants. Starting a new business we need to use a lot of money for advertising to attract customer, but we have to create our new things that cannot found in others competitors. For non-traditional barriers to entry, we have unique business model. We created a business with a unique design and establish a network of relationships that makes the business model work so that no people can easily to copy our

Differentiation Strategy: - It includes developing new products & services which satisfies customer needs, they offer much more values than their competitors. They differentiated the segment according to the customers. They provide multiple customer segments which includes moderately priced to premium priced customers for example: 1. Bulgaria resorts & hotels (The Ritz Carlton) - Target segment:-Luxury guest. 2.

The main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.

A product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as

The company could also invest on human resource by recruiting high caliber workers, training, and have attractive compensating employees to lower turnover and talents, which could be taken by its

Therefore, new companies could enter without needing large amounts of capital. • Product Differentiation: Although there is some level of differentiation among ingredients and flavors, predominant similarities exist among current products. New companies could

Making the company a highly desired company to be employed