3.1 Explain how products are developed to sustain competitive advantage There are three levels of coca cola’s products. They are core product, actual product and augmented product. Core product Coca cola’s products are high quality standards for the customer. Coca coal’s core products are energy drinks such as Coca Cola Zero, Coca Cola Diet. One of the benefits of drinking coca cola is that it contains caffeine, a natural stimulant found in the kola nut, coffee beans and tea leaves. Caffeine makes
Micro and macro environmental of COCA-COLA Micro business environment is the internal environment of the organization and the main environment in which management functions. The micro environment affects the organization straight. Its most closely connected to the business .micro environment mainly reflects by strengths, weakness opportunities, threats (SWOT). The SWOT analysis of Coca-Cola Our coca cola company’s strength Our company is the world’s famous and largest company Strong marketing
A market analysis (conduct initial market research with analysis) South Africa has an estimated population of 51 million of which 40% live in the rural areas. The people in the rural areas are heavily dependant on groundwater for example local wells and pumps. (Terrascope).There are a large number of communities in the rural areas that are still drinking unpurified water from the rivers and streams. This water poses as a health challenge because there are water borne diseases. Moreover the same
all their knowledge, attitudes, skill, beliefs and values to find the solution of a problem and acquire satisfaction out of it (Business Jargon).. • Attitudes and Beliefs: This is where a person have specific attitudes and beliefs towards a product from Coca Cola whereby the decisions of their purchase rests. These beliefs and attitudes tend to
for Coca-Cola Company. As an operations manager for Coca-Cola Company, I will seek to acknowledge the best practices to the role in the process management. The project is divided into several sections to cover all the main concepts of this particular case. The first section contains the background of Coca-Cola Company within its prime functional position, mission, and vision. The second part is about the company’s general operations where it will include a broad perspective of Coca-Cola operations
strategy of “coca cola” company to provide a wide selection of the ready to drink beverages to potential consumer in pakistan in local market.Analysis was carried out in local market of beverages on the basis of size and growth, covering different segments that are potential customer of beverages. It provides overview of the company and the product, internal and external environment,market mix and market and competitior analysis. Introduction: International: Coca-Cola laid the foundation
Introduction The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of the non-alcoholic beverage syrups and concentrates, which is headquartered in Atlanta, Georgia. The company operates a franchised distribution system since 1889 where the Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world. The Business strategy and core values of coca cola recognize the importance of creating shared
organisation and by making new recruitment of employees that are more efficient and can suggest ways to the organisation to develop and increase the profits. To establish the Coca Cola brand with new line of products. The other strategic direction of the organisation would be towards establishing the new line of products in the market. The company can introduce any kind of new beverage in the Market that will create a sensation among its customers. To reduce waste and energy The company has to
Technology) Analysis. I have chosen to do Coca-Cola for my assignment, as they are an international success and the market share leader in their product area, which is very impressive. I believe the organisation structure and their planning is the key to their success. The reader of this assignment will find a brief account of Coca-Cola, a diagram and evaluation of Coca-Cola’s organisational structure. There is also a complete detailed SWOT and PEST analysis; with the analysis what I personally
Dissertation Report On Coca Cola Submitted in the partial fulfilment of the requirement for qualifying Master of Management Studies Of University of Mumbai Submitted by Tejaswini Khanolkar Roll No: M1617 Specialization: Marketing Rustomjee Business School Dahisar (West) For Academic Year 2014- 2016 Project Guide: Prof. Darshan Pagar DECLARATION To, The Director, Rustomjee Business School, Rustomjee Acres, Rustom Irani Marg, Dahisar (West), Mumbai – 400 068. Respected Sir, I, the undersigned