Coca Cola Qualitative
1. Introduction
1.1 Purpose of research The purpose of the research to identify, evaluate and analyze the financial performance of Coca-Cola Company improved throughout the years 2013 to 2016.
1.2 Research aims and objectives The aim of the research to discover answers to the research questions by collecting information and analyzing the data of Coca-Cola’s financial performance during 2013 to 2016.
However, the aim of the research covers a variety of objectives to find out what knowledge has found and which one has not discovered yet. The first objective of the research questions to determines the financial performance using financial ratios such as profitability (e.g., profit margin, return on asset and return on equity) and liquidity
…show more content…
Rahman (2016), supported Lazaraton & Taylor definition of qualitative research, it's a research that gathers non-standardized data, analyze images and text rather than statistics and number. Rahman (2016), also highlighted the benefits and weaknesses of qualitative research. The benefits of using qualitative research including language testing and assessment research give a deep insight of understanding the candidate behavior, feeling, and …show more content…
Carr (1994), define qualitative methods as a measurement of amounts or quantity that includes statistics and number. Carr (1994), also highlights the benefits of using a quantitative approach, first the data findings generalized to large number population which is randomly selected. Secondly, using quantitative research is benefited because of the variables in testing the research is trustworthy. Finally, the random selection of quantitative research sample does not require an extended period for data collection. Marczyk et al. (2005), argues about the weaknesses of using quantitative research method. First, the lack of resources because of the large sample size leads to a shortage of knowledge. Second, the ability to control the environment especially in conducting a survey the researcher cannot have control over the respondents answering the question. Finally, quantitative research requires a researcher who has a statistical background to perform an extensive statistical
Ulta Beauty Essay
1898 Words | 8 PagesVia the company’s financial records, the information gathered grants a valuable tool for calculating ratios and measuring the progress against both long and short term goals. Whereas some of these ratios from the financial analysis performed
Quantitative Research: The Uniform Crime Reproting
1219 Words | 5 PagesQualitative Research is primarily analytical research. It provides understanding of underlying reasons, opinions, and motivations. It gives insights into the problem or helps to change ideas. The typical approach used is county-level panel data in this type of study to estimate several linear crime calculations along with how many people are gun owners. Looking at this type of information provides data, from across countries, states, and metropolitan areas, which seems to provide statistically significant associations.
Coca-Cola's Impact On American Culture
1416 Words | 6 PagesA nation’s culture is affected by several factors, whether it be the language they speak or the clothes they wear. Culture is important to a nation because it gives them identity and something to base their lives off from. In the United States, one business has helped to define their culture, the Coca-Cola Company. Coca-Cola was invented in 1886 by John S. Pemberton in his backyard. He sold his drink to Jacobs Pharmacy in Atlanta, Georgia.
Ethical Issues In Qualitative Research Essay
792 Words | 4 PagesIntroduction Qualitative research are those kind of researches that an outcome is obtained without the application of statistical methods of data analysis (Strauss and Corbin, 1990 cited in Golafshani, 2003). However, the qualitative research takes a direct approach, where the researchers arrive at a conclusion through the observation of events as they occur naturally without external interferences (Golafshani, 2003). Ethical and methodological issues may arise, therefore in order to demonstrate the legitimacy of Qualitative research it is important to integrate rigour and trustworthiness. Potential ethical issues There is the need to take into consideration ethical issues that may arise from conducting qualitative researches.
Microeconomic Project: Case Study Of Pepsico
819 Words | 4 PagesECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
Theories In Qualitative Research Theory
1675 Words | 7 Pages3. QUALITATIVE RESEARCH THEORY 3.1 QUALITATIVE RESEARCH Qualitative research is a form of research in which the researcher collects and interprets data, meaning the researcher is as important in the research process as the participants and the data they provide. Reason and Rowan (2004) have argued that the core element of a qualitative research approach is to connect meanings to the experiences of respondents and their lives. According to Clissett (2008) qualitative research involves a variety of research methods that can be used to explore human experience, perceptions, motivations and behaviours. Qualitative research is characterised by collection and analysis of words in the form of speech or writing.
Coca-Cola Political Factors
814 Words | 4 PagesBecause of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products
Coca Cola Market Structure Analysis
1093 Words | 5 PagesCoca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
Analysis Of Financial Analysis: Whitbread PLC
3531 Words | 15 PagesAnalysis of Financial Statements Student number: 10221450 Word count: 2993 words Excluding Bibliography Course code: B9AC106 Course title: Financial Analysis Lecturer: Mr. Enda Murphy Company: Whitbread PLC Table of Contents 1. Whitbread plc 3 Financial Ratio Comparison 6 1.1 Profitability Ratio 6 1.2 Liquidity Ratio 9 1.3 Efficiency Ratio 11 2. Intercontinental hotels group plc and Ratio Comparison with Whitbread 12 3. 10% Stake in Intercontinental Hotels Group PLC 13 Conclusion 16 Market Value and Book Value
Coke And Pepsi Case Study
1101 Words | 5 PagesIn the carbonated soft drinks industry, Coke Cola and Pepsi Co are the biggest players in the market for aerated beverages. Both the companies have been competing strongly against each other for decades. The market is dominated by these two industry leaders with a total market share of 72%; Coke’s market share is 42% and Pepsi’s 30%. This is known as an oligopoly market; where there are few large firms competing with each other in the industry. Since both the company’s market share so large, the market is very close to a duopoly (other players having a very small impact on the market).
Executive Summary Of Coca Cola
7179 Words | 29 PagesEXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers.
Coca Cola In Africa Case Study
713 Words | 3 PagesWell to start off the Coca-Cola Company has been around for a little over a hundred years and has flourished in their market. Like any large company, the reason they are targeting the African market is simply the reason they are seeking for new opportunities for future potential growth within the market. This search in opportunities for potential growth is due to from the fact that many of the companies markets outside of Africa are mature, saturated, declining or are experiencing and increased number of competition. Another prime motive as to why Coca-Cola is interested in Africa because they connect through Africa's incomes that are increasing, along with Africa's infrastructure and government which is also improving. Also, Africa’s population
Advertising Effectiveness Of Coca Cola
9060 Words | 37 PagesThe main objective of this study lies in understanding the organization and studying and understanding the advertising effectiveness of Coca-Cola product .The methodology used in studying and understanding the perceived views of consumers towards the product was ‘SAMPLING’. The findings of the activity have been drawn out in form of graphs and suggestions have been offered there from the Coca-Cola Company is the world 's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Smith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.
Coca Cola History Summary
2752 Words | 12 PagesHISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.
Mcdonald's Revenue Cycle Case Study
1073 Words | 5 PagesSection 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders.
More about Coca Cola Qualitative
Ulta Beauty Essay
1898 Words | 8 PagesQuantitative Research: The Uniform Crime Reproting
1219 Words | 5 PagesCoca-Cola's Impact On American Culture
1416 Words | 6 PagesEthical Issues In Qualitative Research Essay
792 Words | 4 PagesMicroeconomic Project: Case Study Of Pepsico
819 Words | 4 PagesTheories In Qualitative Research Theory
1675 Words | 7 PagesCoca-Cola Political Factors
814 Words | 4 PagesCoca Cola Market Structure Analysis
1093 Words | 5 PagesAnalysis Of Financial Analysis: Whitbread PLC
3531 Words | 15 PagesCoke And Pepsi Case Study
1101 Words | 5 PagesExecutive Summary Of Coca Cola
7179 Words | 29 PagesCoca Cola In Africa Case Study
713 Words | 3 PagesAdvertising Effectiveness Of Coca Cola
9060 Words | 37 PagesCoca Cola History Summary
2752 Words | 12 PagesMcdonald's Revenue Cycle Case Study
1073 Words | 5 Pages