This will represent and analysis in the later evaluation of the product. From the perspective of the individual whose sole purpose is to create a successful product, there exist certain factors which comes as the initial stage of the development of the product. • Product quality: Determining on how good the product is resulting from the development effort. Also whether the product is robust and reliable. • Product cost: Determining the manufacturing cost of the product and also if the product is on sale in the market it would turn to give profit.
In doing so it should keep in mind the behavior, demands and nature of its customers because it is from the customers that will eventually provide revenue for the company. The company should treat all its product lines differently as they have different customers, who are moved by different aspects. If the company is successful in correctly profiling its customers and providing them what they want, the company will be able to restore its position in the
However, the company’s expansion plans are slow. The company should increase its presence not only in the United States but also abroad. Consuming healthy and organic food is a trend that has grown all over the world. The trend is more followed in some countries and region than others. Whole Foods Market should open stores in those countries and regions and seek future growth and profitability.
At the heart of a great brand is a great product. Product is a key element in the market offering. To achieve market leadership, firms must offer products and services of superior quality that provided unsurpassed customer value (Kotler & Keller, 2012). In determining the product strategy, Caninantics will need to look at five product levels: core benefit, basic product, expected product, augmented product, and potential product. The core benefit is the actual item that the consumer is purchasing for satisfaction.
Growing A Company Describe two major ways in which a company can grow. Give examples to illustrate the two ways of growing. Introduction When companies are experiencing success, they want to grow so they can continue succeeding. The larger they get, the more profit they will be able to achieve. Sometimes, this is hard to do for just the company alone, and they may need some help.
However, it must start from providing its different - size – products with more creative and attractive design in order to satisfy different customers. Importantly, it must refine its target market widely, rather than a concentration on only young people at the present in order to increase sales. Finally, this company must review its operating cost to optimize its cost structure. Consequently, it can reduce price and increase its competitiveness against
Coca-cola is also in partnership with the supplier of high-quality industrial maintenance, repair and maintenance products supplier. The helps in building collaboration and providing management focus. They also help in the evaluation of performance based on quality, cost and value, service and innovation and corporate responsibility. The key role of their partnership is improving service innovation, supply chain, communicating the values and the importance of responsible environment practices. Coca-Cola has more than 300 bottling partners.