Coca Cola Recruitment Process
Coca-Cola being the world’s largest beverage company, set up its headquarters in Atlanta, Georgia, United States in 1886. Coca-Cola was invented by John Stith Pemberton and it is the number one soft drink maker and the largest of its class. At first, it sold to the public in Atlanta at Jacob’s Pharmacy and only nine servings were sold per day. But currently, Coca-Cola offers nearly 400 brands in over 200 countries with a serving of 1.5 billion per day. They relaunched in 1993 in India as Hindustan Caca Cola Private Limited (HCCBPL) which is the leading beverage company in India as well.
Human Resource Management is a very vast term which constitutes of the recruitment, selection, training, development and reward of workers. Recruitment and
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Coca-Cola being a high branded and well known company, many candidates try to secure a position at the company. The main part of this study is to discuss and analyze the procedure and main strategies of recruitment and selection of workers at the Coca-Cola …show more content…
Such methods are usually toned down and do not necessarily attract as much candidates as the open search methods. Some of these methods include:
• Word of mouth: Letting people know of vacancies through word of mouth to family, friends and acquaintances.
• Links to schools, colleges and universities: Using announcements and notice boards at institutions to attract potential workers.
• Recruitment agencies: Allowing recruitment agencies to search and select initial candidates for employment. This eases the work of the company in the final screening as this recruitment agencies are hired and paid for their work.
• Speculative applications: Distributing applications for vacancies if any.
b) Open searches: This includes methods that are fully released to the public and usually attracts a lot of applicants for vacant positions. Some of these methods include:
• Newspaper advertisements: This requires placing ads on newspapers in order to enable potential candidates view them and be able to apply for the positions
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