Coca Cola Research Methodology

Chapter 3

Research Methodology

This particular document tries to examine the particular advertising and marketing combination remembering the current market Scenario. Other than, this particular document furthermore studies the client feedback concerning the Coca Coca-cola. Hence it is usually mentioned that there are a couple of wide-ranging objectives of the research (i. e). To examine the particular customers desire regarding Coca Cola as a full along with to make a leading connected with brain understanding of Coca-Cola. The study performs seemed to be accomplished over the collection of principal facts along with supplementary facts by a typical questionnaire over the current market Survey Strategy.

Hence; depending on my research, we’ve

Predictors: (Constant), How advertising from Coca Cola affects your perceptions about the brand?, How satisfied will you be with the look of Coca Cola ?, How satisfied have you been with the advertisements associated with Coca Cola ?

Coefficients

Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta

1 (Constant) 4.344 .864 5.028 .000 How satisfied will you be with the look of Coca Cola ? -.044 .159 -.020 -.274 .784 How satisfied have you been with the advertisments associated with Coca Cola ? .164 .153 .078 1.074 .284 How advertising from Coca Cola affects your perceptions about the brand? -.043 .079 -.040 -.549 .584

a. Dependent Variable: How often do you purchases Coca Cola?

Major Findings

• Questioner was conducted through all age groups but age group of 26 to 35 dominated the research. This segment provided most versatile and valid responses

• More than 50% of the sample consisted of males as males are one’s who are mostly indulged in purchasing activities

• As age group of 25 to 35 had dominance in research sample so most of the people included in research were graduates.

• Responses to price in terms of importance was neutral by majority of the

• Coca Cola is a widely available product majority of respondents were satisfied with its availability in prevailing situations

• Most consumers included in this research were satisfied to some or most extent in terms of hygiene provided by coca cola brand

• Being a generic product most consumers were satisfied with the quality provided by the company, followed a lot of neutral responses in the aspect as well

• Most consumers are satisfied or neutral about coca cola as product

• People are satisfied with current associations regarding coca cola. Most respondents had positive responses in these terms

• Most consumers had little important or neutral opinion in terms of confidence provided by coca cola in its products.

• Consumers have neutral responses for the product portfolios with a little importance in some cases

• Consumers presented positive responses in terms of adding new coke drinks in portfolio with considerable satisfaction

• Masses are satisfied with the taste of coca cola

• Physical appearance has positive response from respondents. However there is roam for improvement in appearance of the