Pathos defines as an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. The company used a lot of pathos in their advertisement campaigns to get audiences’ believe that their new Sierra Mist Natural is good. They used pathos in different ways, the first example of pathos that is common in both of the advertisements is how they include a lot of green trees, flowers, mountain, and very blue sky. It is an example of pathos because it is lively and it considers as promise of delight. That indicates if a person drinks the new Sierra Mist Natural, they will feel fresh, joyful, and lively just like the advertisement campaigns.
In this advertisement, Coca Cola puts an emphasis on community. The teenagers in the image are all smiling together for the photo the man is taking, which implies that they all are friends. This image reinforces the idea that America is a perfect place and implies that America is a welcoming and friendly community, and that everyone in the United States is accepted by each other. By placing Coca-Cola’s cups and glass bottles in its own advertisements, Coca-Cola has established itself as a part of the happy lives Americans live. So when we think of what lured many to come to the United States, we picture a garden bordered by a white picket fence, or a sandy beach packed with people, or even a soda bar.
Coca Cola’s “Share a Coke This Summer” advertisement seeks to sell happiness in every bottle with “Open Happiness” concluding the advertisement video. By portraying young groups partying (in a nonalcoholic, large group gathering type of party) and having fun drinking Coca Cola, this “Share a Coke This Summer” ad strives to promote Coca Cola as the road to happiness, fun with friends, and popularity, the importance
In Pepsi’s most recent commercial, they have different races, religions, and ages come together to share a Pepsi with one another. Unlike Pepsi commercials, usually every commercial that Coca-Cola releases is about friendship and sharing between teenagers. Coca-Cola targets the younger generation by showing teenagers having fun with their friend while sharing Coke products together. They even started putting names on coke bottles and started the Share a Coke campaign to have a more personal connection with the
Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.
In some cases, you’ll just see characters drinking a Coke, or driving a certain type of car. There is relationship created between media and advertising products. In one way, films and TV get to use products that appeal to their audience, and companies get the exposure that will help create conversation and sales for their company. Obviously TV isn’t the only platform for product placement though. In the film Mean Girls, product placement was used several times strategically.
As a result, this has made pop art to become an effective tool to be used in the advertisement industry especially when targeting a huge market. Pop art has had a huge impact on the advertising industry which most of it can be regarded as being positive. This is mainly because Pop art is able to assimilate a given brand with a specific popular
Effective advertising and positioning attracts customers. The brand equity of Coca cola is very high and it has established an emotional connect with consumers. Coca Colas brand slogan “Open happiness” has successfully positioned the brand as a global icon of happiness. Such connects are very important in order to persuade a consumer into buying the brand. 5.
Besides, sales promotion is also being used by Dutch Lady to induce the customers to purchase more products. It also will distribute free trials for letting customers to have the chance to experience its product. Public relation is also an effective promotion method that used by Dutch Lady. It distributes newsletter, annual reports through e-mail to targeted customers as well as organizes charitable events and donation for raising awareness (UK Essays, 2015). F&N uses social media such as Facebook to promote itself, and it will upload some posts regarding the promotional activities and competition to remind the customers.
The marketing director works with the strict coordination. Ways to further increase the effectiveness of digital marketing A strategy that is linked into the effectiveness of digital marketing is content marketing.  Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it".  It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
They will earn a lot of followers on social media and views on YouTube. This leads to good publicity for the company. Therefore, they will have a good reputation due to promoting on all forms of social media and YouTube. Another way their promotional budget affects their media is they will attract a greater number of customers. This results in more sales.