Coca-Cola's Advertising Affected American Culture
Coca Cola’s advertising has significantly affected American Culture, and it is credited with creating the image of Santa Claus as an old man in a red-and-white suit. In Australia in 2011, Coca Cola began the ‘’Share a Coke’’ campaign, where the logo of Coca Cola on the bottles was replaced with first names. The company used the 150 most popular names in Australia and printed in onto the bottles. This campaign was paired with a website, Facebook and an online ‘’share a virtual Coke’’ page. The same campaign was introduced to Coca Cola, Diet Coke and Coke Zero bottles and cans in the UK in 2013. Also, Coca Cola has advertised its product to be consumed as a beverage of breakfast, instead of tea or coffee for the morning caffeine. Coca Cola is also well known from the …show more content…
Mass Media
Prominently Coca-Cola has been featured in countless films and television programs. Since its creation, it still remains as one of the most important elements of the popular culture. Also in music, in the Beatles’ song, the lyrics spoke about Coca-Cola.
Kinnie
Being one of Malta’s leading soft drinks, Kinnie try to gain and hold consumer attention by coming up with new fun campaigns.
Social Media
With regards to social media, Kinnie are very active on their Facebook page by posting about chances to win products/services in various competitions either by answering a question or by sharing the post as shown below:
On their Facebook page, they also try to interact with the customers by posting fun, interactive quizzes for the people to answer. The one shown below poses a number of questions and according to the consumers’ responses, the application matches the person with one of their products: Kinnie, Diet Kinnie, Kinnie Zest or Kinnie Vita.
Apart from Facebook, Kinnie are also present on other social media websites such as Instagram, Pinterest and YouTube.
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