This might due to the Companies maximum number of the dealer does prefer Pepsi. 4.2 DATA ANALYSIS & INTERPETITION For Retailer’s Q. 1 Which brand of Pepsi you keep in your stock? Table.no:19 Brands No. of Respondents % of Respondents Pepsi 80 37% Mountain Dew 40 18% 7up 35 16% Slice 40 18% Miranda 25 11% Total 220 100% Sample Size – 220 Graphical Representation Fig.
Till today, the formula of Coca-Cola remains a secret, although there have been many recipes and experiments that have been published. The Coca-Cola Company have introduced other varieties of Coke, the most prominent one being Diet Coke, with others including Caffeine-Free Coca-Cola, Coca-Cola Cherry, Coke Zero, Coca-Cola Vanilla, and special versions in the form of lemon. In 2013, reports stated that Coca-Cola was now available in over 200 countries worldwide, with consumers consuming more than 1.9 billion units of Coca-Cola a day. In 2015, through Interbrand’s global brand study it was announced that Coca-Cola is now considered the world’s third most valuable brand in the world. Campaign Outline: In the US, 10 million teens had not had Coca-Cola in the preceding year (2013) , so Coca-Cola imported the globally successful Share a Coke campaign to increase its sales and make a more personal connection with US teenagers.
Some creative advertisement campaign are : Coca-cola Anthem, Under pressure ,Break up , Brotherly love, Supermarket, What is coca-cola For etc. Comparision Between COCA-COLA and PEPSI SWOT analysis of COCA-COLA Strength • Coca cola holds world largest beverage market share in the world about 40%. • Coca cola advertising expenses accounted more than 3billion USD in
Advertising through social media is one of the techniques utilized by marketers in order to make their products popular. Many consumers are becoming dependent in advertisements on social media. According to a research there are about 60% of consumers researching online learned to retail through social networking sites (NM Incite, 2011). This only shows that social media is fully utilized by marketers in endorsing their products. This only proves that social media is an effective way used by entrepreneurs to improve their product's
When asked about social media most times, it is seen by people as platforms where people make friends, form relationships, live fake lives, seek attention and bully others in different cases. But social media is much more than that. It is a form of media that describes online information that are created, circulated and used by people who wanted to educate themselves about services, people and personalities, brands and issues (Mangold & Faulds, 2009). It has about 1.96 billion users worldwide and keeps on growing. Some of the popular social media sites known and used are Facebook, YouTube, WhatsApp, Instagram, Pinterest and LinkedIn but there are also other forms of social media like blogs, forums, company websites, and collaborative websites.
Coca cola is said to have a different print media department to print media for advertisement to produce their product through magazines, newspapers etc. Television is a most common entertaining medium, so tv commercials are one of the most attractive way of doing advertisement. Thus, Coca-Cola Company does regular tv international commercials on different channels with many catchy slogans. Coca Cola also has used outdoor advertising which is on a regular basis through Billboards and Hoardings. They occupy the prime locations of the urban and semi urban areas to advertise their products.
In addition, Pepsi’s most effective Glocalization strategy is by sponsored most famous game in India which known as “Cricket” and other sporting tournaments such as soccer. While sponsoring PepsiCo take the advantage by organized campaigns to tie in with important sporting events such as the “keep it cool” 7UP Summer Campaign which coincided with India and Zimbabwe One Day Cricket Series. To consolidate its investment in its promotional campaigns, PepsiCo sponsored a music video with celebrity endorsers including the Bollywood stars. During the year of 2000, PepsiCo is teamed up with Guarjarati TV to telecast the festival throughout the 9 nights and PepsiCo also made use of the Navrartri Festival by creating promotional
Coca cola uses global media method to also promote the product. This is also one of the components integrated by the company. This methodology employed which include radio, television, internets are the mass media used. The various campaigns through all these means had a major impact on the society. Most aircraft then customized by Coca-Cola logo, most signs posts are being customized with the logo.
To begin with, there are useful implementations of social media for internet marketing. For example, Facebook Company uses social media marketing effectively. Facebook is one of the most common social media sites which is owned by the Facebook Company. Newlands stated that companies which have a Facebook fan page need to ask questions, conduct a survey and organize competitions in order to increase their fan numbers and keep their regular customers (2011, p. 34). On account of all these facts, it can be said that companies should use Facebook actively in order to communicate with old and new customers since it is a commonly used network.
Instagram is a photo-sharing app for iPhone. i.e. posting a picture with the term #anime will automatically put your photo or drawing in a bracket of recent images of the same nature and genre catering to those who want to specifically look for that genre of digital content. Tumblr is a video blogging “vlog” for colloquial terms website and app that allows individuals to voice their opinions and their likes as well as dislikes on a public forum that is unfiltered and unrated making it a lead in the social media and digital content market. Tumblr empowers people to create something extraordinary.This also shows that a digital content creator can use this site in order to receive almost accurate feedback to his or her product because of the unfiltered nature of