Coca-Cola is a carbonated refreshing drink known throughout the world. The sole producer, located in Atlanta, Georgia, is The Coca-Cola Company, registered in the US since 1944. Originally intended by John Pemberton as pharmaceutical patent it was then sold to Asa Griggs Candler, a local businessman. His innovating marketing strategies made Coca-Cola the dominant force on the soft drink market of the 20th century. The fizzy beverage is produced by Coca-Cola bottlers, sold as concentrate under license by The Coca-Cola Company.
ASSIGNMENT OF MARKETING - MANGEMENT NAME: SHREYA BISHT ROLL NO: 323431 COCA COLA INTRODUCTION: This soft drink was first sold in public at the soda fountain in Jacob’s Pharmacy which is situated in Atlanta on May 8, 1886. Coca cola is a carbonated soft drink. It is sold in stores,vending machines, and restaurantsthroughout the world. It is produced by The Coca cola Company of Atlanta, Georgia. And is often referred to simply as Nine servings of the soft drink used to sell each day.
Company and Product Background Coca Cola Company’s history started at 1986 with the curiosity of a Dr. John S. Pemberton, who is pharmacist from Atlanta, Georgia. Dr. John Pemberton made up the Coca Cola formula in a three legged brass kettle in his back garden. Dr. Pemberton’s bookkeeper Frank Robinson suggested the name. Frank Robinson also was perfect calligrapher. The flowing letters of ‘’Coca Cola’’, which has been the famous logo of today, was first scripted by Frank Robinson.
The exact recipe of the drink is unknown, The Coca-Cola Company possesses a secret syrup, which its bottlers combine with carbonated water in order to create the world famous Coca-Cola drink. However, one ingredient of the drink is definitely not a secret: sugar. In a regular 330 ml Coca-Cola can there are 35 grams of sugar, which amounts to 7 teaspoons of sugar per can. Consuming large amounts of sugar on a regular
Introduction PepsiCo, a global food and beverage leader, is the second largest soft drink business in the world. Initially called ‘Brad 's Drink’, Pepsi was created in 1893 by a pharmacist named Caleb Bradham. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. On June 16, 1903, ‘Pepsi-Cola’ was officially registered with the U.S. Patent Office. In the 1960’s, PepsiCo was established through the merger of Pepsi-Cola and Frito-Lay.
COCA COLA COMPAMY: Introduction: It was established in 1886. It is an American multinational beverage corporation. It is one of the main largest distributor, manufacturer and marketer of nonalcoholic beverages. It offers 500 brands over 200 countries. It’s headquartered in Atlanta, Georgia.
Coca Cola Company is well known all around the world for its aerated beverages. It is an American multinational company, headquartered in Atlanta, Georgia. Coca-Cola is the most famous drink of this company which was invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. It currently deals with a minimum of 16 variants of cola throughout the world. The company has introduced many technological advanced machinery such as bottle dispensers.
PepsiCo is the world 's biggest nibble sustenance organization and is among the main five biggest nourishment and drink organizations as far as yearly income. Its primary rivals in the nourishment and drink industry incorporate The Coca-Cola Company, Nestle, Kraft Foods Inc. and Archer Daniels. In the universe of sodas, nonetheless, their primary rival is Coca-Cola. PEPSI is a carbonated soda pop that is created and produce by PepsiCo. PepsiCo was initially presented as "Brad 's Drink", in New Bern, North Carolina, United States, in 1893 the drug store of Caleb Brad ham.
The structure picked will oversee the path in which the association works and can have positive and negative impacts. In the twentieth century, organisations developed, various leveled associations were mainstream. This kind of tall structure guaranteed viable order of the association due to the restricted range of control. 1.1 The Coca-Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world 's most valuable brand, the Company 's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, PowerAde, Minute Maid, Simply, Georgia and Del Valle.
Pepsi began in North Carolina as Brad’s drink, which was a name after its inventor, Caleb Bradham, but later took Pepsi Cola as its trade name and was awarded the patent in 1903 (PepsiCo, 2005). Mr. Bradham was a pharmacist and had developed Pepsi brand from his own backyard, primarily targeting a small customer base into what came to be one the strongest franchise systems in the USA. Pepsin and cola nuts were remarkably the major components of his product