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Coca Cola Soft Drinks Case Study

1488 Words6 Pages

Question 1:
The Cola soft drinks industry has two main competitors are PepsiCo and Coca-Cola in the soft drink industry, means that there is a struggle between Coca-Cola and Pepsi. Industry companies began to rely on new flavors of products and the growth of non-carbonated beverages research. To understand the soft drink industry, economic sources, five key competitive, industry trends and the key drivers of the industry. Based on industry analysis, specific recommendations for competitors then are created on market size; growth rate and overall profitability are three economic indicators that can be used to evaluate the soft drink industry. The market size of the industry was changing. Soft drink consumption has a market share of 46.8% in the soft drink industry; the total value of the soft drinks market forecast a market value of $ 367.1 billion in 2009. In addition, the soft drink industry it is lucrative in 2004 with the potential for great benefits, but there are several obstacles to overcome in order to capture market share.

http://www.csbsju.edu/documents/libraries/zeigler_paper.pdf

Question 2:
In the microeconomics, the first thing that comes on minds when the discussion about perfect substitutes is Coca-Cola and PepsiCo. Since these two companies soda products taste the same and having almost same pricing, there is expectations that demand for both products are equal. Until lately, the market share for Coca-Cola and PepsiCo has more favored to Coca-Cola such as

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