A multinational worldwide company such as Coca-Cola has a flexible organizational structure that focuses on product, marketing, fund, and moreover encourages and highlights the importance of teamwork at every level. The Coca-Cola culture is known to be friendly and innovative. The company built its culture around empowering its employee, and considers them to be the most valuable asset. It also encourages teamwork, which makes the employees feel valuable. In addition, it introduces its desire for employees to contribute with different ideas and be innovative.
Diagram 1.1 shown the company’s logo. Starbucks is well establishment in food and beverages industry and business model. In our mind, Corporate Social Responsibility (CSR) defined as about how the companies manage the business processes to produce an overall positive impact on the society. CSR policies of Starbucks Company is conducting the business in ways that produce social, environment and economic advantage for the communities. Starbucks has worked for the company’s stakeholders and also include shareholders.
It is really important nowadays to concern about the corporate social responsibility activities and the benefits after providing different CSR programs in the globe. CSR will improve in all aspects in terms of social, environmental, and economical performance with making sure in terms of the sustainability. In addition, the corporate social responsibility will enhance the quality of life in terms of workforce, families and community as whole. The company will create value for stakeholder and shareholders through protecting the environment, creating the economic and social value. The coca cola company India had several initiatives such as water conservation management.
Public Statements: Tata declared in a public statement that the Joint venture with Starbucks is in line with their inorganic growth strategy through strategic alliances. They considered the Joint venture as an exciting business opportunity that provides a different retail expertise and common understanding of business values. Starbucks declared that they found the best strategic partner for their company in Tata. They further agreed with Tata and spoke about common business values such as earning the trust and respect of the customers and responsible business
This is because the product is known as the leaders of an organisation in the marketplace and company take out little fund when investing . Limca and Coca Cola are the cash cows of Coca Cola, which has low growth and high share in the market. These products may not be dominant in the marketplace but is able to grow with the support of loyal customers or those who are a fan of
The aim of the paper is to provide the knowledge and importance of operations management in an organisation. The Refresco company is selected which is one of the juice manufacturer in the UK. According to Refresco (2015), the company brings liquid food and soft drinks and has one of the most comprehensive logistics infrastructures around Europe. The managed route of the juice manufacturer from sourcing, manufacturing and contract packing and to packing and 3PL solutions, they have the large and small businesses alike. In accordance of Dair (2015), the company customer base also says a lot about scale and size, which has proven the capability to make quality juices as well as quantity in it.
The company 's business leadership is partly attributed to the suitability of its organizational structure. A business 's organizational structure affects administration and headship, communication, change, and other variables important for business success. Starbucks has developed to
If you can't compete on good prices, you'll need innovative products and ideas to make your business stand out from the crowd of competition. Coca-Cola have had the Coke product for so long that they need to express their innovation through marketing because they cannot change the way their products are produced, and potential customers will have no drive to buy from them if there is no element of differentiation from competitors. Coca-Cola has really done a good job recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can or bottle of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global.
Their creation of Dasani bottled water has improved the company’s profit level significantly. With the high need for replenishing drinks for athletes, Coca-Coca created PowerAde which is the competitive product to Gatorade. PowerAde damaged Gatorade’s sales by offering a great tasting sports drink at a lower cost. Coca-Cola’s main competitor is PepsiCo who makes Pepsi.
CSR program of Coca Cola Coca-cola has many CSR programs on each stage of their value chain. For their sustainable manufacturing strategy, the company is developing and adopting high standards consistently across their plants. In term of workplace, the company has been developing and retaining a highly talented and diverse workforce as well as maintain good condition of work. The company also protecting the environment and addressing social needs by supporting programs that focus on improving physical activity, young people’s workplace skills and protect the environment. Coca-cola also supports nutrition education