Coca Cola Strategic Analysis

Strategic Management
Coca-Cola Case

SUMMARY
INTRODUCTION 3
PART 1- COMPANY PRESENTATION 4
I- History of the company 4
II- Today’s Company 4
PART 2- INTERNAL ANALYSIS 5
I- Value Chain 5
II- Financial ratios 7
III- Strategic development 8
PART 3- EXTERNAL ANALYSIS 10
I-SWOT Analysis 10
II- PESTEL Analysis 12
CONCLUSION & RECOMMANDATIONS 14
REFERENCES 15

INTRODUCTION
The Coca Cola Company is US Company specialized in soft drinks. It’s one of the majors Americans companies with a worldwide awareness. In 2013, it is the third largest food and Beverages Company in the world following PepsiCo and Nestle.
The Headquarters are located in Houston, Virginia in the South of the USA. Founded in 1892 by Asa Griggs Chandler, The Company is mainly

They have finance and accounting departments. They also have partners who participate to the operations like packaging, merchandising, distribution and manufacture for the product.
Human resources management: The company attaches a great importance to this department by training the staff to shares the company’s values, integrity, respect, quality and service orientation, the desire to succeed together, in a friendly atmosphere.
Technological development: Coca-Cola Company initiated a program in way to improve market responsiveness and to increase customer service.

Procurement: Suppliers and business partners are vital to the company success. They get the materials from several suppliers such as IBM, IMI Comelius, Prudential etc.
Principal activities:

Inbound Logistics: Several suppliers provide Coca-Cola Company for ingredients, packaging, machinery etc. But these materials have to be in a satisfactory condition so the suppliers have to respect some standards including children working, norms, conform to the national laws, additional working hours, etc. The company uses third parties to evaluate their suppliers. If the supplier breaks the rules, Coca-Cola has the possibility to cancel the contract with this

PART 3- EXTERNAL ANALYSIS
I-SWOT Analysis

STRENGHTS
• With revenues of $45,998 million, Coca-Cola is one of the largest beverage manufacturers.
• Coca-Cola owns four of the world’s top five nonalcoholic sparkling beverage brands including Coca-Cola, Diet Coke, Sprite and Fanta.
• Sold 28.2 billion cases of products in 2013
• Record number of 17 billion-dollar brands
• Record number of 24 million customers visited each week
• Accounted for 51% of U.S. unit case volume, and 50% of non-U.S. case volume for 2010
• Has ownership interest in its bottling/distributing partners; 23% in Coca-Cola Hellenic, 32% in Coca-Cola FEMSA, and 30% in Coca-Cola Amatil.
• Acquired Coca-Cola Enterprises, Inc., one of the major bottlers for Coca-Cola in North America which had $3.6 billion in revenues
• In Eurasia and Africa, unit case volume increased 12% in 2010
• Coca-Cola has more than 500 brands and 3,500 beverages and products.
• Coca-Cola sells 1.9 Billion servings of beverages per day in over 200