This can be achieved in many things that the company can do. Coca Cola Company in the United Arb Emirates is having the advanced over the rivals through offering better quality product and lowering the price for the costumers. SWOT Analysis: Strength The Coca Cola Company is the oldest and most famous beverage company in the world. The world largest market share in non- alcohol beverages. The strongest in market share and advertising in the United Arab Emirates.
It was first offered as a fountain beverage mixing Coca cola with carbonated water. The company employs 130,600 employees worldwide. Coca cola is most well-known for its soft drink, coke. Since its existence, it has used extensive and diverse advertisements to increase its market share; this has led it to become
Strengths: 1. Popularity: Coca Cola is one of the biggest brands in the world. Its popularity holds no bounds and where ever you go, you will find its existence. This shows how bigger a brand Coca Cola is, operating in more than 206 countries. There are absolutely no doubts what so ever that any other beverage company can come up to Coca Cola 's social popularity status as Coke is the second most widely known word in the world after ‘OK’.
The primary open air divider ad was painted around the same time also in Cartersville, Georgia. Cansof Coke initially showed up in 1955. The principal packaging of Coca-Cola happened in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The first containers were Biedenharn bottles, altogether different from the much later stumble skirt outline that is presently so commonplace.
PepsiCo 's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. PepsiCo shares are traded principally on the New York Stock Exchange in the United States. The company is also listed on the Amsterdam, Chicago, Swiss and Tokyo stock exchanges. PepsiCo has consistently paid cash dividends since the corporation was founded. There are more than 53 million shareholders of Pepsico Company.
Situation Analysis Situation analysis is a basic, simple model, the model provides the direction and as a basis for the development of the marketing plan to complete the evaluation of an organization's strength, weakness, opportunities and threats. SWOT Analysis: 1) Strengths Strength is the advantage that a firm has or can acquire over its competitors in meeting the needs of its customers. As for this, Coca Cola is a very famous beverage company leading brands around the world in the world. In the leading brands around the world ranking in their 2007 year global top 100 brands. Coca cola beverage has the highest market share in the world and successful marketing and advertising activities.
The company has a well established distribution channel system where the concentrate is delivered to bottling companies across the world. Part of the most selling products from the company include; coca-cola, minute maid, Aquarius, diet coke, minute maid, dasani, gold peak, fanta, sprite, among others. The Coca cola company was reported to be selling beverage drinks to over 200
From the very start when only 9 drinks were served in a day, Coca Cola has grown to the world’s most famous brand with more than 1.7 billion beverage serving sold per day. This Coca Cola Company wants the choice to be exciting and satisfying, every single time when people raise to choose this company.
We have seen that through the infamous battles between Coca Cola and Pepsi products and Coca cola had the upper hand most of the times. Coca-Cola’s market share reduced significantly after the company decided to change its flavour. Even though the researches at the time showed that this was the right move, it was a big mistake and many of Coca Cola fans stopped drinking. “Coke 's market share fell from 24.3 percent in 1980 to 21.8 percent in 1984” This could have been prevented if the company had brought forward the new flavour as a new product with a brand new name, instead of changing the original cash cow product the old Coca-Cola. Having nearly a twenty five percent of the market share at those