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Coca Cola Strategic Segmentation

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STRATEGIC DIRECTION OF ORGANISATION
To increase profit by 5%
The strategic direction of the company to increase the profits by 5% would be executed by establishing new machinery in the organisation and by making new recruitment of employees that are more efficient and can suggest ways to the organisation to develop and increase the profits.

To establish the Coca Cola brand with new line of products.
The other strategic direction of the organisation would be towards establishing the new line of products in the market. The company can introduce any kind of new beverage in the Market that will create a sensation among its customers.

To reduce waste and energy
The company has to reduce its wastage to minimum so that it can conduct the business …show more content…

It incurred a lot of cost on establishment of such machinery.
Effectiveness of Positioning Market Strategies
The current market strategy is more effective as it increases the profitability by reducing the wastage of resources. It is also beneficial for the environment as the resources are kept unutilised for further generation. SWOT ANALYSIS
STRENGTHS
Brand Equity –
The coca cola company is among the top ten leading brands in the world. It has built a greater brand equity in the market.
Company valuation
One of the most valuable beverage, Coca Cola is valued in top 10 leading brands of the world. This valuation includes the brand value, the numerous factories and assets spread out across the country and the complete operations cost and profit of Coca Cola.
Customer Loyalty
With such good quality beverages and services, it is natural that Coca Cola Company has a lot of customer loyalty. Because of the good taste and quality, finding substitutes becomes difficult for the customer.
WEAKNESSES
Competition with …show more content…

The strategy gives Coke the opportunity to service a large geographic, diverse area.
EXTERNAL FACTORS
The External business environment and its influences are usually powerful forces that can affect the whole industry and, in fact, a whole economy as well.
Changes in the external environment will create opportunities or threats in the market place.
The fluctuations in the economy, changing customer attitudes and values, and demographic patterns heavily influence the success of Coca Cola’s products in the market they receive from the consumers.
COSTS FOR MARKETING OPPORTUNITIES
The marketing opportunities are very cheap and best as compared to previous ones. These strategies don’t require more utilisation of funds for investment as it is to reduce the wastage of energy and resources by being more attentive and supportive. It requires some analysis of methods and implementing new ways of saving the resources to maximum and reducing the resources to minimum. BENEFITS FOR MARKETING OPPORTUNITIES
Fuller utilisation of

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