Coca Cola Executive Summary

Marketing Consultancy- Coca Cola Company

Executive Summary

This report will provide overview of the most famous multinational organization that is “Coca Cola” along with the situation al analysis of the market for the company. For the purpose of this, three models would be used that would highlight the aspects focused by the firm in order to expand its business globally. Moreover, the report will also provide the current market position of Coca Cola along with one of the major issue identified by consumers, the impact of the issue on the business and relevant solution through which the problem can be minimized. Table of Contents

Executive Summary 1

Introduction 3

Situation Analysis of Market 4

SWOT Analysis 4

Strengths 4

It is also useful to maintain a healthy environment within the organization to run their business operations effectively.

Style

The leadership style adopted by Coca Cola Company is laissez faire in which the leader delegates the task to followers and provides them little direction.

Staff

The staffs of coca cola are very well aware of their responsibilities. The company adopts reward programs in order to motivate its staff as mentioned in appendix D (Anders, 2013).

Systems

The employees of this organization divide their daily activities in order to complete the tasks without any errors and delays.

Skills

All the employees working in the company are skilled, trained and capable of doing the work they are responsible for without any hurdles (Mellahi, 2011).

Conclusion

It is concluded that Coca Cola is the largest firm in the beverage industry and it has gained major market share due to its most famous brand “Coca Cola”. The micro, macro and internal environment of the firm is analyzed on the basis of three models through which it could be observed that company focused on various different aspects for expand its brand domestically and

Organizations are responsible to select such strategies possesses the ability to align with other elements in order to generate effective and strong results (Singh, 2013).

Structure

This is the element, which represents the way in which business units, and divisions are organized. This also includes the information regarding who is accountable to whom and it evens helps in changing the elements of the framework. Moreover, it also provides complete overview about internal chains and links of organization.

Systems

With the help of this element the daily activities of business are highlighted through processes and procedures adopted by the firm. This factor also contributes in analyzing the ways for making decisions. Systems form the focus of managers at the time of organizational change because it helps the firm in analyzing the ways in which business is conducted.

Shared Values

This element is considered as the core of McKinsey model. They are considered as the standard and norms that contributes in guiding company actions as well as employee behaviour. This factor forms the foundation of every organization (Egner, 2009).