At the same time, it will bring a lot of negative affect for the marketing of sugar-sweetened drinks in a short term. Because of the change, it need lots of time for people to adapt the local conditions. The government connect with consumers and producers will bring a new view in sales and purchase or other point of view in the marketing of sugar-sweetened
Because of this Coca-Cola may incur higher production costs or face capacity constraints that could adversely affect the profitability or net operating revenues in the long run. Coca-Cola has a robust water management program in place. It is continuously working to improve the efficiency of usage of water, treatment of wastewater before discharge and to achieve its goal of "replenishing the water that Coca-Cola and its bottling partners source and use in the finished
Instead of assuming that the first hypothesis is in fact accurate, marketers will need to also analyze those very same concepts, but with retrospect of perhaps changing scenarios or change of mind to ensure and gain the idea of the consumer’s perception of Coca Cola. (Malthotra, Baalbaki, & Bechwati, 2010, pp.
Firstly, the political environment in India has proven to be critical to company performance for both PepsiCo and Coco-Cola India. Some aspects were adjustments in the Indian government like new procedures set of laws and a closed system, change in the names of each company (Lehar Pepsi & Coca Cola India),problems with the water contamination, the policies that excluded international companies, boycotts of American goods ,low demand for carbonated drinks, prohibition of imports. If they could provide in a certain way because they could have studied the market better and not to preempt or enter this market without a good after market research, however due to the popularity that has the brand and the name of Coca Cola around the world I could almost guarantee the success of this anywhere in the world. In conclusion, they had to investigate more in depth to ensure the full success of this. Secondly, Coca-Cola into the market a few years after Pepsi entered.
According to the planning of the organization the company was aiming to complete its water neutrality program by 2009 in India and in other global operations. But unfortunately this CSR initiative was a serious problem for the company. Communities living by the side of the Coca Cola plants in India were facing serious problems of water shortages. Bottling plants of the company were not only creating water shortages
Coca Cola – advertisements that can change the world. We live in the endlessly developing world. Modern technologies are inevitably influence on our lives. Today we are surrounded by bright and colorful banners which advertise us different products. Some of them we like, some of them we hate.
Today Cola-cola is really popular for a lot of people in all over the world. Thus, this essay exhibits scanning the strategies of Coca-Cola in external and Industry environment by using theories including PESTLE and Porter’s 5 forces’. The external of Coca-Cola Company - PESTLE There are some theories of PESTLE which effect with the external environment of the company and PESTLE focuses on external environment of the company which relates to customer and places where the company provide to service in each country. Therefore, Coca-Cola has to utilize the theory of PESTLE to scan in the business in order to know the advantages and disadvantages of the environment. For political factor, Coca-Cola is a beverage company which it is in the food category under the FDA or Food and Drug Administration.
And the control by the government would be on the regulations for purposes of manufacture of their products. Regulatory changes which would lead to change in processes like accounting, tax calculations and laws which are related to environment be it domestic or of a foreign country. These are the some of the political factors of Coca-Cola Changes in laws and regulations Changes in non-alcoholic business era Political conditions, specifically in international markets Ability to penetrate emerging and developing markets Economic During the decline of 2001, the US government took violent actions to turn the economy around by 2002. Coca-Cola took a note of this, and realized that loan interest rates would likely increase as the economy returned. As a result, they took out low-cost loans in 2001 to fund growth in 2002.
Political Factors One of the most critical elements with PepsiCo operating in a foreign market is the host nation government itself. Political stability in the region of sales remains one of the most important factors in the marketing of Pepsi’s products. Additionally, government sanctions and initiatives towards unhealthy soft drinks will bring reason for concern when it comes selling products and maintaining profitability in a foreign country. Economic Factors The profitability of PepsiCo has a direct correlation to the economy for which it is doing business in. One of the most important factors in this portion of the analysis is the economic stability in the country for which Pepsi is selling in.
3. MARKETING MIX The marketing mix is a standard strategic tool used to formulate a plan for product development and promotions. Examining the mix for a successful company like Coca-Cola can help a business leader understand the dynamics and synergy involved between the four core elements -- product, place, price and promotion. 3.1. Product • Energy drinks • Soft drinks • Juice drinks • Sports drinks • Tea and coffee • Water Product overview of coca cola Coca cola made its return to india in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation.